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GEOG 2091 Principles and Practice of Eco-tourism #2 ECOTOURISM IN LOCAL CONTEXT Perspectives of developing landscape ecotourism in HK. L ecture Objectives: Understand 4 criteria of ecotourism in local context
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GEOG 2091 Principles and Practice of Eco-tourism#2ECOTOURISM IN LOCAL CONTEXTPerspectives of developing landscape ecotourism in HK Lecture Objectives: • Understand 4 criteria of ecotourism in local context • Explain both the natural andhumanfactors that have contributed to HK’s unique landscapes • Stimulate students’ interest in studyingHK’s landscapes References: Hong Kong Tourism Board (2006). Discover Hong Kong Nature: Hong Kong Live It, Love it! Hong Kong: HKTB. Lim, P. (1997). Discovering Hong Kong’s Cultural Heritage: with Twelve Walks in the New Territories. Oxford University Press. Stokes, E. (1995). Hong Kong’s Wild Places: an Environmental Exploration. Oxford University Press.
Expected Study Outcomes • Students’ understanding of the unique local resources for ecotourism • Students awareness of the potential impacts of ecotourism on the local community • Students’ application of the lecture knowledge to course projects
UNDERSTAND 4 CRITERIA OF ECOTOURISM IN LOCAL CONTEXT 1) Nature-based: mainly natural areas: forest - flora & fauna; coral – marine & coast)
2) Educational (enhancing understanding and appreciation ofnatural features)
3) Environmentally friendly (causes no or little nature damage)
4) Contributes to local communities (socially and economically) as a form of tourism business KEY: REVIEW IN LOCAL CONTEXT
Explain both the natural andhumanfactors that have contributed to HK’s unique landscapes
Understanding 4 Criteria of Ecotourism in Local Context will help us reflect about HK’s landscapes: • Are there potentials for ecotourism? • YES • Are those opportunities beingappreciated in HK’s tourism development?
Formation of HK’s Landscapes:2 basic elements: human and natural Geology – minerals & rocks Feng Shui Slope stability Rivers Beaches Landscapes reflect both human & natural contributions Paved Trackways Urban development
Mining Coastal Erosion Landscapes reflect both human & natural contributions Soils Vegetation Fire
What can I do here?? Shopping! Lots of things really Ecotourism Opportunities:can we call it LANDSCAPE ECOTOURISM from a local perspective?
What should be the major purposes of Landscape Ecotourism? • To stimulate interest in exploring the countryside of Hong Kong • To explain both the natural andhuman factors that have brought about Hong Kong’s landscapes • To provide such explanations in a field-based manner • What else?? - the result of your field investigation
Potential market:What might Ecotourists be interested in? • Map & aerial photograph information
What might Ecotourists be interested in? • Geological history • Common rocks and minerals
What might Ecotouristsbe interested in? Mountain heights and access • Human impacts
The following statements may give you some insights about:the prospects & impacts oflandscape ecotourism in Hong Kong: Are qualified guides available? • Photography books – with sufficient explanation and user-friendly? • Guided walks and boat excursions –better or worse? With enough opportunities? Only notable exceptions are the dolphin watch and Mai Po birds watching? • Outline hiking books – easier to follow with relevant explanations?
Would self guided hikes be the major cheap resources for the potential ecotourists? • Little investment required, but expertise needed • Rural investment already contributes – footpaths • Natural factors have generated beautiful scenery • Cultural heritage generated huge diversity of landscapes Where should be our target market and how should we promote the landscape (eco) tourism?
Tutorial Guides for Assignment #1Advertising analysis (20 points, due by 4:30pm on Monday, March 8th, 2010) • Cut out a tourism ad (preferably focused on ecotourism or nature-based tourism) in a magazine or a newspaper. From the message received, thoroughly describe: • the audience you think is being targeted • how the ad described the product of sale • whether or not the ad described the 4 criteria of ecotourism, and • why you think the ad was successful/unsuccessful at reaching/attracting its target audience • Your analysis should be completed between 150 and 350 words, and submitted together with the original tourism ad. Delay submission will result in mark deduction or zero mark