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Things to Avoid

(http://targetpopulation.wordpress.com/2009/03/02/feds-use-social-media-for -peanut-recall-outreach/)

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Things to Avoid

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    FDA’s Web 2.0 / Social Media Efforts July 16, 2009 Sanjay J. Koyani Director, Web Communications, U.S. Food and Drug Administration sanjay.koyani@fda.gov

    Slide 2:Things to Avoid

    Slide 3:Things to Strive for

    (http://targetpopulation.wordpress.com/2009/03/02/feds-use-social-media-for-peanut-recall-outreach/)  “Federal health officials seem to be … using every conceivable technology to reach different audiences—consumers affected by the recall, interested members of the public, print and television media, state and local partners, and bloggers. When I say every technology, I mean it.” IMPACT

    Public feedback on FDA Twitter Recall: Invaluable resource! I think the frequency is great. Provides near real time info for us out in the field doing compliance surveys on recalls. Keep up the good work

    Slide 4:Twitter: FDArecalls

    9941 Followers 9941 Followers

    19.5 Million page views, placement on over 20,000 sites

    Slide 5:Widgets

    Slide 6:YouTube

    Slide 7:Blogs

    Slide 8:Webinar for Bloggers

    Slide 9:Leveraging Partnerships

    http://m.cdc.gov/ US GOV/HHS Health Alert: Get peanut butter recall info at FDA: http://www.fda.gov/salmonella or CDC: 800-232-4636. More:http://m.cdc.gov E-Cards

    Slide 10:Early Lessons Learned

    Page ? 10 "The future has arrived, it's just not evenly distributed yet." - William Gibson, Author Start Somewhere: Evolution vs. Revolution Start Just Listening Start Low-Risk, High-Impact

    Slide 11:Early Lessons Learned

    Page ? 11 Don’t Recreate the Wheel Listen to The Wisdom of Crowds Usability Test to Evaluate Goodness

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