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Understanding the connections

Understanding the connections. Blogging basics. Galen Panger Google for Non-Profits. Blogs make good hubs . Blogs say what’s new and interesting Blogs help explain Blogs don’t make pretenses Blogs work like the web does Blogs make your life easier. Blogs make good hubs. Your website.

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Understanding the connections

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  1. Understanding the connections Blogging basics Galen Panger Google for Non-Profits

  2. Blogs make good hubs • Blogs say what’s new and interesting • Blogs help explain • Blogs don’t make pretenses • Blogs work like the web does • Blogs make your life easier

  3. Blogs make good hubs Your website

  4. Make connections Blogging basics

  5. Make connections • Promote yourself • Help your community promote you • Promote your community

  6. Promote yourself with link lists • Create link lists to promote important content on your site.

  7. Promote yourself with subscriptions and badges Use Feedburner to track RSS subscriptions and email signups

  8. Help your community promote you Make sure it’s easy to link to your posts

  9. Help your community promote you Use Tweetmeme and ShareThis to make sharing your content simple

  10. Promote your community Use blogrolls and guest bloggers to promote connections to other bloggers

  11. Measure the connections Blogging basics

  12. Google Analytics Look for: Top referrers Top searches Top content

  13. Top referrers

  14. Top search keywords

  15. Top content

  16. Getting started with Analytics

  17. Don’t forget your goals Blogging basics

  18. Don’t forget your goals • Use your blog as a key channel for advancing your goals. • Amass your following • Supporters • Activists • Volunteers • Donors • Drive action • Signatures • Votes • Ideas • Comments • Dollars

  19. Thank you—Resources • Feedburner.com • Badges • www.twitter.com/badges • www.facebook.com/badges • www.tweetmeme.com • www.sharethis.com • Google Analytics • www.google.com/analytics • analytics.blogspot.com • Google blogs • Search for “google blog directory”

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