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Service Analytics Market Size, Growth | Industry Report, 2026

The global service analytics market size is anticipated to expand at a substantial CAGR during the forecast period, 2020u20132026 due to factors such as rising needs by business for better client and customer interaction and competitive pressure to be data-driven. Service analytics is the process of gathering, processing, and interpreting the data generated from the execution of a service system. Service analytics tools use data mining, predictive analytics, and artificial intelligence to reveal trends and insights from existing data sets. <br>

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Service Analytics Market Size, Growth | Industry Report, 2026

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  1. Welcome To Dataintelo

  2. ServiceAnalytics Market Size, Growth | Industry Report, 2026 The global service analytics market size is anticipated to expand at a substantial CAGR during the forecast period, 2020–2026 due to factors such as rising needs by business for better client and customer interaction and competitive pressure to be data-driven. Service analytics is the process of gathering, processing, and interpreting the data generated from the execution of a service system. Service analytics tools use data mining, predictive analytics, and artificial intelligence to reveal trends and insights from existing data sets.

  3. Market Trends, Drivers, Restraints, and Opportunities: • Various business sectors are trying to increase their businesses by shifting from on-premise to cloud-based services. This, in turn, is creating new opportunities for market players. • Rising adoption of business intelligence and big data techniques and increase in social media usage among consumers are boosting the demand for service analytics. • Shortage of skilled professionals, data security, and data privacy are major restraints hindering the market globally. • Many companies are adopting data analytics to increase revenue, and save costs. • Rapid growth of structured and unstructured data from various social media channels is creating opportunities for market players.

  4. Scope of the Report: The report on the service analytics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have been included in the report.

  5. Service Analytics Market Segment Insights: Customer service analytics segment to dominate the market On the basis of business applications, the service analytics market has been categorized as customer service analytics, field service analytics, and IT service analytics. The customer service analytics involves collecting and analyzing customer data to uncover helpful insights. It aids businesses to better understand their customers' requirements and expectations. This, in turn, leads to enhance customer experience strategies and increase customer retention. E-commerce, travel & hospitality, BFSI, and healthcare industries are investing heavily for augmenting their customer services. Field service analytics is expected to register steady growth, as field service analytics can predict failures and take proactive maintenance. Retail & e-commerce segment is expected to dominate the market during the forecast period due to rapid digital transformation Based on end-users, the market has been divided into banking, financial services, & insurance; retail & e-commerce; healthcare, government; and others. The retail & e-commerce segment is expected to hold a dominant share of the market owing to rapid digital transformation. Retail & e-commerce companies extensively use past data to analyze customer behavior for achieving the required level of customer satisfaction.

  6. North America to lead the market On the basis of regions, the global service analytics market has been fragmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to lead the global market owing to the presence of major service analytics market players in this region. The market in Asia Pacific is expected to register significant growth owing to the adoption of service analytics technology by small- & medium-size enterprises. Competitive Landscape: Key players operating in the global service analytics market include Oracle, Salesforce, ServiceNow, SAP, SAS, Tableau, Microsoft, Centina Systems, and Helpshift. These players engage in product launches, mergers & acquisitions, agreements, and partnerships to strengthen their geographical presence. For instance, in 2019, Oracle added pre-packaged enterprise analytics for fusion enterprise resource planning (ERP). This provides line-of-business users and decision-makers with personalized analytics.

  7. Segments Covered in the Report: The global service analytics market has been segmented on the basis of business applications, End-users, and regions By Business Applications • Customer Service Analytics • Field Service Analytics • IT Service Analytics By End-users • Banking, Financial Services, & Insurance • Retail & E-commerce • Healthcare • Government • Others By Regions • North America • Asia Pacific • Europe • Latin America • Middle East & Africa

  8. Thank You

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