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In one year, has become the No. 6 video site. 150 million views in Sept. 08. Sparked ... Adds video to popular

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  1. “Who watches TV on TV anymore?” — Eric, Gossip Girl

  2. Is there really a revolution?

  3. Yes.

  4. Oh wait. Did you want proof?

  5. As of 2008, more people have watched an online video than have read a blog

  6. 10 billion clips are watched online in the U.S every month

  7. 74.2 million Americans watch video online Sources: Universal McCann Wave 3, April 2008; Comscore, Sept. 2008

  8. The most-viewed clip on YouTube has more than 106million views. The record Super Bowl audience? 97.5 million.

  9. So what is the most-watched video ever?

  10. What’s in YouTube’s Top 100? Music videos 73%

  11. That means 81% of the top videos are marketing. (

  12. Why is video becoming so popular?

  13. High-speed Internet • 55% of all Americans now have high-speed access at home. • 90% expected by 2012 Sources: Pew Internet & American Life Project, July 2008;In-Stat, August 2008.

  14. 2. High-speed wireless AT&T’s 3G network could reach speeds of 20 Mbps next year. That’s more than 3 times faster than AT&T’s DSL Elite. Source: Engadget.com, May 2008.

  15. 3. Word of mouth NBC saw online viewers jump 312% in October ’08. Source: Nielsen, November 2008.

  16. Where are people watching video?

  17. YouTube 5 billion+ views a month (U.S.)

  18. Points to consider • Massive market share (44%) • Closest competitor (MySpace TV) only has 4% • Easy to upload and share • Constantly adding features

  19. Cool things you can do • Share videos and playlists by embedding in a blog or site • Add closed captioning, which can be instantly translated • Link to a specific time in a long clip

  20. New: Video annotations • Place labels and links inside your YouTube videos • Drive traffic to your site • Choose your own adventure

  21. MySpace TV The No. 2 video sharing site

  22. MySpace TV • Leverages popularity of the No. 1 social network in U.S. • Has been home to several hit Web-only TV shows • Gets about 445 million views a month Source: ComScore, September 2008

  23. Hulu Redefining TV on the Web

  24. How Hulu’s different • Big-budget TV and movies • Officially licensed by NBC, FOX, Warner Bros. and more • High-quality clips • 93% approval of ad model Source: The New York Times, October 2008

  25. Hulu: Growing like crazy • In one year, has become the No. 6 video site • 150 million views in Sept. 08 • Sparked YouTube to start hosting full movies Source: The New York Times, October 2008

  26. Netflix Roku Stream movies and shows to TV

  27. How Roku works • $100 box connects to TV • Streams 12,000+ programs • Free for Netflix subscribers

  28. Qik.com Post videos from your cell phone

  29. How Qik works • Streams videos right from your phone • Can even broadcast live • Supports few phones • May soon come to iPhone

  30. Ustream.tv Broadcast and chat live

  31. Ustream’s story • Founded in ’06 to help soldiers talk to relatives • Was used by all major presidential candidates in ’08 • Popular way to share conferences, seminars, etc.

  32. Blip.tv Post and share video blogs

  33. What sets Blip.tv apart • Focused on recurring shows • Lets you download clips • Lets content creators share advertising 50/50 • Licensed to CNN iReport

  34. ooVoo.com Easy video chat

  35. What is ooVoo? • Downloadable chat software • Essentially a video phone • Up to 6 people at once • Competes with…

  36. Skype Video phone service

  37. Skype’s story • Purchased by eBay in 2005 • Tremendously popular • Plagued by service issues • Used by Millionaire for new “Ask the Expert” lifeline

  38. Twiddeo Share video via Twitter

  39. Twiddeo’s niche • Adds video to popular “micro-blogging” site • Can post from phone or Web

  40. Twiddeo’s niche • Adds video to popular “micro-blogging” site • Can post from phone or Web

  41. A few thoughts on “going viral”

  42. Saying you want to create a viral videois like saying you want to write a best-selling book

  43. A successful video needs: • Something totally new • Lots of guts • Lots of luck • A strong distribution plan

  44. But in the end, a viral video is no match for a strong, consistent online presence that enhances your brand.

  45. You don’t have to use every tool. Just the right ones.

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