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Navigate the eCommerce landscape confidently with our guide on choosing the perfect platform, weighing factors like scalability, customization, and user experience to ensure your online business thrives. Make informed decisions for a seamless and successful eCommerce venture.<br><br><br>Read more - https://www.itpathsolutions.com/industry/e-commerce/
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Choosing the Right eCommerce Platform www.itpathsolutions.com
Introduction There are roughly 24 million eCommerce websites on the web. Yet about only 1 million websites make more than $1000. Choosing the right platform, marketing and product offerings all matter. Let’s discuss the importance of choosing the right eCommerce platform.
Non Technical Factors Growth: Platforms: Kind of growth you are expecting and will scalability matter? Will you just be needing a website or an app will be needed as well? Marketing Mix: Customization: Some platforms will provide inbuilt marketing options while others will need third party integrations. Are you looking for a complete custom website or some common theme will also work?
Major Technical Factors To Consider Security: Hosting: You need to have a secure platform to ensure the confidence of your users and collect payments. For large websites, you can consider self hosting but for small scale websites, third party hosting should be sufficient
Major Technical Factors To Consider Inventory Management: Payment Gateways: Platforms such as Shopify allow you to manage inventory from the backend. Other platforms may not have such functionality. Understand the payment gateway ideal for you based on your pricing, customer type, accounting practices and type of payment you want to accept.
Major Technical Factors To Consider 3rd Party Plugins: Development Time: For any functionalities missing from the main platform, you can add using 3rd party plugins which may be paid or free. A custom development platform might take more time to go live than other platforms that can't be customised fully but are easy to set up and launch.
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