10 Video Content Ideas to Kick-Start Your Video Marketing Strategy by Kimberly Jean Fricke

1. 10 Video Content Ideas to Kick-Start Your Video Marketing Strategy by Kimberly Jean Fricke Once you decide to use video marketing to promote your business, it is time to create quality videos. However, most people do not know the best types of video content to create. If you have a problem creating your videos for your video marketing campaigns, you are in the right place. The following are 10 video content ideas to kick-start your video marketing strategy. 1. Product Demos Your potential customers want to see your product demos. Create a video explaining the values of your product. If your product is complex to use, create a video showing your customers how to use it. Some people prefer seeing a video than reading a long manual. 2 Life Hack Videos People are always looking for life hack videos. If you have a good hack about using your product, share it with your target audience. You can show how your product can help your customers solve a difficult situation. 3. Company Announcements You no longer have to create a long document announcing new products, services, or even new location. You can just create a short video announcing your company’s products or services. Make these announcements interesting. 4. Repurpose Your Blog Posts It takes time to write quality blog posts, so do not let them sit on your blog. Convert them into a vlog. You can even include a link back to the original blog post. The link helps with Search Engine rankings.

2. 5. Customer Testimonials It is easy to get customer testimonials these days. You can ask your customers to record their testimonials and send it to you. Most of your customers will send your testimonials. By the way, video testimonials help to build trust. 6. How-to Videos It is easy to follow a how-to video. However, it takes time to create a quality how-to video, but it is the most engaging content. It grabs the attention of your audience and it brings results for several years. 7. Expert Interviews Are there experts in your industry who have used your products or services? Some of these experts have a loyal following. So, when their followers see these experts talking about your products, they trust your products immediately. 8. Infographic Video Some people find it hard to understand a flat infographic, especially on a new topic. However, a video infographic is easy to understand because it shares data in an interactive way. 9. Cartoon Videos Cartoon videos work for business. In fact, they are great for sharing your products updates, telling your business story, and for sharing important information with your potential customers. 10. Share Your company values A video helps your target audience to understand your company’s value. Most people do not read a written message or infographic, but they can spend a few minutes watching a video. So, use videos to showcase your brand. Why videos are important in promoting a business? They are engaging and they are easy to understand. They can help to generate new leads. So, use videos to explain your strengths and uniqueness if you want to stand out from your competitors.