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If you hadn’t noticed, most successful businesses have been adding social media to their marketing plans. With that said, it is important that people stay current with the trends and use methods that will lead to success. In case you are unsure of what strategies will be popular in the coming year, here are some trends that can totally change the game. Read More...
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Social Media Trends That Will Change Your Marketing Strategy in 2019 by Kimberly Jean Fricke If you hadn't noticed, most successful businesses have been adding social media to their marketing plans. With that said, it is important that people stay current with the trends and use methods that will lead to success. In case you are unsure of what strategies will be popular in the coming year, here are some trends that can totally change the game. Augmented Reality These days, michigan people love the idea of interacting online and creating their own personalized experience. One example of this is the popularity of filters that are used by those who frequent Snapchat. Augmented reality is a concept that involves users altering photos of the real world by superimposing pictures on it. This may sound confusing to your right now, but you need to get on board in 2019 because this concept is taking the world by storm. Generation Z People that were born in the mid-90s to the early 2000s are known as Generation Z. Since many of them are now finished with college and making a huge impact on the career world, they now have more money tio spend. Combine this with the fact that they make up a quarter of the population and it should be easy to see why focusing on them would be a wise decision. This does not mean that you have to totally abandon all marketing plans that involve older or younger consumers, but you should certainly make it a point to give this generation some much-needed attention. Your bottom line will thank you. Chatting Via Messenger The idea of using messenger apps to speak directly to potential customers may not sound very appealing to you, but you would be doing yourself a favor if you ignore any reservations you have about this type of interaction and get with the times. People these days are all about instant gratification and chatting with you instantly when they are on a quest for information will increase the likelihood you will make a sale. While you may be busy and have some many other things on your plate, this is definitely something that you want to add to your list of essential marketing activities. Streaming Live Users absolutely love the idea of seeing businesses take the initiative and make a live video. Not only does this fuel the need they have to be taken care of instantly, but it gives them a great way to connect with brands and engage in real time. One of the best things about live streaming is the fact that you do not have to set aside a huge block of time. In as little as 10-15 minutes you can offer enough content to pique the interest of potential customers. Everything you have learned and added to your marketing plan this year should still be in your rotation, but it is important that you shake things up a bit. If you want to be even more successful as this year ends and the next begins, you should give the aforementioned concepts some serious consideration.