Top 3 Tips To Make Your YouTube Video Stand Out In Search Results by Kimberly Jean Fricke

1. Top 3 Tips To Make Your YouTube Video Stand Out In Search Results by Kimberly Jean Fricke Making a great video for YouTube is important if you want views, but you also need to ensure that you have optimized it for the search results. A lot of videos are discovered through the YouTube search results and you want yours to be one of them. Fortunately, there are some tips that you can use to make your video stand out. Get The Metadata Right The metadata of your video is very important if you want to be seen on the search results. The first step in this will be to have a compelling title. The title needs to describe the content of the video while telling the viewer why they should be watching. You need to do some keyword research to ensure that you get this right. You also need to have video tags. The search engine bots are going to look at these words when they categorize the videos. The tags will have to accurately describe the video and you should never use irrelevant tags. When looking at the metadata, you also need to consider the video description. Your description should include your keyword in this, but do not stuff the description full of them. You should catch the attention of the user in the first sentence of the description and it has to be accurate. Never misrepresent your content because this will cause problems with user engagement. Focus On The User Engagement This tip focuses more on the content of your video because user engagement does play a role in your search result placement. To encourage viewers to continue watching the video, you will need to have a compelling introduction in the first 15 seconds. You also need to reinstate the value of the video as your user watches. The thumbnail that you create for your video is also important for user engagement. Many people make the mistake of using a screenshot from the video as suggested by YouTube. Instead of doing this, you should create a thumbnail which is descriptive and will help catch the user’s attention.

2. Have Your Video Transcribed Having a transcript of your video is more beneficial than you might imagine. There are clear SEO benefits because the search engines are able to index text content better than video content. This will increase the overall visibility of your video and you can include a link to the transcript in the description of your video. A transcript will also make your video more accessible and increase the number of people who can view it. Deaf and near-deaf viewers will be able to read the transcript which increases your user base. If someone is viewing the video in a noisy environment, a transcript can also be very helpful. There are many tips that you can use to make your video stand out more on the YouTube search results. These tips will include having the right metadata and focusing on user engagement. Having your video transcribed can also help it become more accessible and increase the number of people who can watch it.