Top Digital Channels for Generating Leads by Kimberly Jean Fricke

1. Top Digital Channels for Generating Leads by Kimberly Jean Fricke According to Kimberly Jean Fricke the invention of the internet has completely changed the way business are managed and specifically how sales leads are generated. It is intriguing to just analyze the number of advertisements we are exposed to on a daily basis. Thousands of adverts are deployed on different platforms including billboards, radio, television, branded mobile media, activations and digital channels. Choosing an advertisement channel mostly depends on the nature of business, the target market and the advertising budget allocated. Using digital channels for generating leads is one of the most affordable and effective advertising strategy a business can adopt in the current digital world we live in. With substantial internet penetration, there's a higher return on investment when using digital platforms to reach your target audience. There are several digital channels available with each channel best suited for a specific business segment. However, majority of the channels have similar characteristics, pros and cons. Below are the top digital channels for generating leads: 1. Social Media According to Kimberly Jean Fricke this is one of the most effective leads generation channel. Social media is embraced across the world with diverse user segments. Depending on the nature of the business, you might find social media as a very useful tool to use within your organization. It is however important to understand that social media effectiveness will highly depend on the structure of your campaigns and how these campaigns are executed. In most occasions, social media has been used effectively in both products and services type of businesses due to the ease of use, specified targeting and mass adoption. 2. Search Engine Optimization SEO is also a proven leads generation channel. SEO involves positioning your business at the top of search engines. This is achieved by identifying the right keywords to use in the business website, phrasesused as well as accurate content placement within the digital spectrum. In most cases, all the other leads generation channels highly ride on SEO for mass user targeting. 3. Email Marketing This leads generation channel has been in use for the last two decades. It is considered as one of the key available channels. Email marketing gives the business a personalized target audience who have interests aligned to your business products or services. Like with any other leads generation channels, email marketing campaigns have to be well structured and targeted to a specific set of audience. One of the unique aspects of email marketing includes personalization using automated platforms, this makes user targeting very effective and affordable.

2. 4. Landing Page Optimization A business website is the first contact point between a potential customer and the business. It is therefore extremely important to have a well-designed business website. According to Kimberly Jean Fricke the website should clearly sell the business products and services to the customers from the first click. Depending on the nature of business, most leads generated from other channels are most likely to be directed to the business website hence the need to have a receptive and effective landing page. No matter the leads generation channel used the ultimate goal for any business is to reach as many potential customers as possible and so the digital platforms should be considered as a priority.