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RedAlkemi-Services & Products Catalog

Founded in 1986, RedAlkemi has grown steadily to become an industry leader in Search Engine Optimization strategies and affordable website Design and Development. RedAlkemi's Search Engine Optimization specialists deliver measurable online success through Search Engine Marketing Strategies, Social Media Marketing and affordable website design and development. Over 400 clients across the globe, from multiple industries have leveraged RedAlkemi’s search engine marketing strategies and expertise to record impressive business growth. With 20 business partners, 85% repeat business, multiple challenging projects and a motivated team of 130 professionals, RedAlkemi is the best search engine optimization company to help you win over your business challenges.

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RedAlkemi-Services & Products Catalog

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  1. Services and Product Catalog Version 1.0 (Year 2010) RedAlkemi SCO 353-355 Sector 34 A Chandigarh, Chandigarh (UT) 160022. India Phone: 1-696-367-8179, 1-415-315-9555 www.RedAlkemi.com ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  2. About RedAlkemi • Founded in 1986, RedAlkemi has grown steadily to become an industry leader in the Internet Marketing and Web Development space. RedAlkemi delivers measurable online success through Search Engine Marketing, Social Media Marketing and Web Development. Over 400 clients across the globe, from multiple industries have leveraged RedAlkemi’s innovative solutions and expertise to record impressive business growth. With 20 business partners, 85% repeat business, multiple challenging projects and a motivated team of 130 professionals, RedAlkemi has the expertise to help you win over your business challenges. • Key Achievements • Huge experience spanning more than 2 decades • Over 400 clients across the globe • 20+ Business Partners • Complete Range of Web Development and Online Marketing Services • Contemporary (Web 2.0) Solutions • Our Work Philosophy • The RedAlkemi MIDAS touch below outlines our work philosophy, and our commitment towards delivering measurable online success. ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  3. Services and Products • Services • Website Design • Web 2.0 Development • Search Engine Marketing • Link Building • Social Media Marketing • Pay Per Click Advertising • Comprehensive Approach (Web Development and Online Marketing) • Products • Website Micro Analysis • Social Media Intelligence • Search Engine Marketing Intelligence • Usability & Conversion Analysis • Keyword Research Analysis • Link Building Scope Analysis • Annual Marketing Strategy • Special SEM Packages ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  4. Services For a serious online business, it is important to create a web presence with e-commerce web solutions that are user-friendly, robust, can scale up with growing needs and can serve visitors efficiently. RedAlkemi is an efficient web solution company that will deliver successful custom web solutions, which begin with careful thought & thorough planning. Selecting a suitable development environment for custom web solutions and affordable website solutions depends a lot on the nature of the site and the project requirements. For effective e-commerce web solutions one needs to carefully think about the technologies to be deployed, as you are likely to live with it for a long time. • RedAlkemi presently offering following services: • Website Design • Web 2.0 Development • Search Engine Marketing • Link Building • Social Media Marketing • Pay Per Click Advertising ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  5. Website Design For a serious online business, its important to develop a website that is well designed, attractive, easy to navigate and highly usable. A well designed website will have relevant information, user-friendly functionalities and the capability to retain visitors, build trust and make them come back again. A good website design takes into account graphics, content, functionality, placement of elements and well-researched use of color. Simplicity in design allows a user to focus on the important aspects of the website, such as its message, usability, functionality and the end result of meeting the objective of the website owner in terms of conversion. Your website is a direct reflection of your brand, business, image, quality and services. • Presently RedAlkemi is offering following design services: • Logo Design • Graphics Photoshop (PSD) Design • HTML/CSS Conversion • Table-based/Table less Design • Our Design showcase can be checked at: • http://www.redalkemi.com/graphics ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  6. Web 2.0 Development The term "Web 2.0" is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centred design, and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs and mashups. RedAlkemi deals in two technologies primarily, PHP and .Net. Technology choices are tough to make, and typically, while we would outline affordable website development solutions for you to understand our perception, we don’t put the onus on you to choose the technology to build the website. We recommend the language and platform the site would be best built in keeping in mind its traffic, load, scalability and upgrade costs. The websites developed by us can be checked at: http://www.redalkemi.com/portfolio ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  7. Search Engine Optimization • Search Engine Marketing is a combination of various online marketing services, which include, Search Engine Optimization (SEO), One-Way Link Building, Content Syndication and PPC. RedAlkemi provides professional Search Engine Marketing services. Low Cost search engine marketing is a sure-fire way to increase your visibility amongst major search engine result pages. • RedAlkemi is specialized in following SEM services: • Search Engine Optimization • One-way Link Building • Pay Per Click Advertizing • Content Syndication ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  8. The number of links pointing to your site from other sites denotes the importance of your site to search engines. Effective link building plays a crucial role in determining the ranking of website in search engine result pages. RedAlkemi’s link building packages include strategies to gain page rank (PR), increase your link popularity and attain high rankings for focused keywords. Link Building • The number of links pointing to your site from other sites denotes the importance of your site to search engines. Effective link building plays a crucial role in determining the ranking of website in search engine result pages. RedAlkemi’s link building packages include strategies to gain page rank (PR), increase your link popularity and attain high rankings for focused keywords. Link Quality Parameters • We follow the following link quality guidelines to ensure that you not only get full value for your investments in a link building campaign • Securing "unidirectional" or only-Incoming (non-reciprocal) links • Links with relevant "Keywords" in the Anchor Text • Links from industry-relevant pages • Links from industry specific article pages • No links through "redirect" scripts • No JavaScript links • No links from "framed" pages • No "flash" embedded links • No robots.txt excluded link pages ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  9. Link Building - Quality Reporting We have an extensive process to track the performance of our link-building campaigns . Below is a snapshot of sample report. • Following are the key highlights of reporting: • These are actual links, not submissions • Performance tracking based on 7 parameters like Page Rank, Alexa Rating and Industry relevance. • 3 Levels of Quality Assurance • Ranking Analysis ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  10. Social Media Marketing • RedAlkemi’s Social Media Marketing service is designed to help companies create brand equity. Social media marketing services allow companies to market their products and services and manage their online reputation through social networks. RedAlkemi is the best social media marketing company for effective and affordable social media marketing. Take advantage of our team of social media marketing experts to enhance your brand’s online visibility. • RedAlkemi is specialized in following SMM services: • Corporate Blog Marketing & Management • Social Bookmarking • Social Network Marketing: Marketing on Facebook and Marketing on MySpace • Forum Promotion • Online Press Releases • Social Media Optimization Articles • Please take a look at our SMM packages at: • http://www.redalkemi.com/smm-packages.php ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  11. Pay Per Click Advertizing Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. It is a great way to drive targeted traffic to your site. It allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign. • What we are offering? • Creating an account and campaign, activating your account and getting your ads running • Write targeted ad texts and tips for successful ads • Help you choose the most appropriate keywords to advertise • Measure your success and improve your performance • PPC resources, support options, and tips to stay up-to-date ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  12. Comprehensive Approach(Web Development and Online Marketing) Contd. Our USP is that we deliver “Measurable Online Success” to our clients, and this cannot be done with the design & development of the site alone. In fact, this is the first step, and there is a need of extensive Online Marketing for the site to ensure Online Success for your venture. Our comprehensive annual plan comprises of our Web Design, Development and Internet Marketing Service in which we will be doing Website Design, Development, Administrative services, Shared Hosting, Pre-Launch Marketing activities, and the complete Online Marketing of the website. Apart from providing these deliverables, we have also come up with a payment plan spread over a period of 12 months that allows you to pay for the services in Easy Monthly Installments (EMIs). • Website Design and Development • Website Design • Functional Specification Understanding • Website Wire Frame Development • Website User Interface Design • Website Programming Development • Website Deployment • Website Hosting • Online Marketing • Search Engine Marketing (SEM) • Link Building (LB) • Social Media Marketing (SEM) ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  13. Comprehensive Approach(Web Development and Online Marketing)Contd. Our Comprehensive approach comprises of Web Development and Online Marketing services going hand-in-hand. Below is a sample annual schedule for a comprehensive solution. ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  14. Comprehensive Approach – Success Tracking We have an extensive process in place to track the performance of our comprehensive projects. Below is a snapshot of a sample Success Tracking Report (STR) report. • Following are the key highlights of reporting: • Monthly Performance tracking based on 15 parameters like Page Rank, Alexa Rating and Industry relevance. • Traffic Growth and Conversion Growth Projections • Keyword Ranking on major Search Engines • Keyword Traffic Monitoring • Link-popularity Trends ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  15. Products RedAlkemi's Search Engine Marketing products are designed to help site owners get detailed and insightful analysis for their websites. Having a complete understanding of your website’s position, competition, usability, ideal keywords and market intelligence helps identify the optimum search marketing strategy that your company should adopt.   Take advantage of our expert research team to put together detailed analysis for your website. • Presently we are offering following SEM products: • Website Micro Analysis • Social Media Intelligence • Search Engine Marketing Intelligence • Usability & Conversion Analysis • Keyword Research Analysis • Link Building Scope Analysis • Annual Marketing Strategy ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  16. Website Micro-Analysis ($350) This report will provide insight into your current market standings & can form the basis of a comprehensive search engine marketing strategy. This analysis consists of 6 steps including: Review the site from a business and online perspective, including design and usability aspects. Review of current SEO statistics Existing Keyword Research Recommended keywords Competitive analysis based on link backs, citations and indexed pages Summary of findings and recommended action items ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  17. Social Media Intelligence (SMI) ($1000) • This comprehensive Social Media Intelligence report gives you insight on your website standing on the social media front in comparison to your direct competitors, as well as recommendations for promotion on social media. • This analysis monitors your presence and competition on: • Blogs • Forums • Video sites like YouTube • Social bookmarking sites • Social media networks • Additional analysis on: • Your website's social media share • Comparison chart with traffic estimates • Competition comparison • Recommendations for promotion ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  18. SEM Intelligence (SEMI) ($350) • This analysis would help analyze your website's visibility in comparison with top competitors across popular Search Engines. • This analysis consists of: • On-page and off-page optimization status of the website in comparison to its top Competitors • The website's Online Presence in relation to its competitors • The website's Traffic Graph in comparison to top competitors • Targeted keywords and keyword rankings of the website in comparison with its competitors ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  19. Usability & Conversion Analysis ($1000) • This report analyzes every aspect of your website to identify possible break downs in usability for your online visitors. • This analysis consists of: •  Home Page, Site Logo • Overall Look and Feel of the site • Page Uniformity, Customer Experience • Credibility and Trust • Website Copywriting • Navigation and Links • Search Function • Product Pages and Shopping cart • Checkout Process and Form • Registration and Login • Help and FAQs • Logical path to conversions • Other important sections of the website • Comparison with top competitor websites along with recommendations for improvement ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  20. Keyword Research & Analysis ($350) • Keyword Research is by far the most important aspect in any Search Engine Optimization initiative. Keyword Phrase Research is a process of selecting the most "optimum performance" keyword phrases that can help visitors find your site. • This analysis consists of: • Keyword Recommendations • Keyword Research Sheet with competition • and monthly searches • Keyword Efficiency Index • Current Keyword Rankings • Return on Investment for each keyword ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  21. Link Building Scope Analysis ($350) • This analysis will give you insights into the type of link building campaign you should initiate for your website to improve rankings. • This analysis consists of: •  List of targeted keywords along with keyword type, monthly searches, competition • Number of links required to rank higher for targeted keywords • Landing Page Optimization Recommendations ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  22. Annual Marketing Strategy ($750) Our Online marketing strategy service studies your online business and covers an in-depth segment of all online media and how they should be utilized for the promotions of your website. • This analysis consists of: •  Action-plan for Online Marketing, quarter-wise • Task vs. Time plan • Detailed Competition Intelligence • Budget Forecast • Success Expectation by year-end • Main Highlights of the Analysis: • Website Overview • Competition Analysis - SEM • Competition Analysis - SMM • Keyword Analysis with rankings on Google in comparison with top competitors • Key Observations SEM • Key Observations SMM • Key Observations Google Analytics • Recommendations to beat the competition - SEM and SMM • Marketing Activities required ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  23. Case Studies Please take a look at the following successful projects done by us. We have done Website Design, Development and Online Marketing for these websites. E-Commerce www.Celtic-WeddingRings.com Community www.Xembly.com Corporate www.multitrode.com ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  24. References Below are some handy references for you to review and further evaluate our capabilities. Please click on the links below to view details in your web browser. • RedAlkemi Portfolio http://www.redalkemi.com/portfolio RedAlkemi Case Studies http://www.redalkemi.com/case-studies RedAlkemi Articles http://www.redalkemi.com/articles Testimonials for RedAlkemi http://www.redalkemi.com/testimonials Key People at RedAlkemi http://www.redalkemi.com/key-people.php RedAlkemi Blog http://www.redalkemi.com/blog RedAlkemi Press Room http://www.redalkemi.com/press-room ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  25. Key People Atul Gupta - Co-Founder & CEO atul.gupta@redalkemi.com Anuja Lath - Co-Founder & COO anuja.lath@redalkemi.com Chhavi Firani - Operations Head Chhavi.firani@redalkemi.com ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

  26. Thank You! RedAlkemi SCO 353-355 Sector 34 A Chandigarh, Chandigarh (UT) 160022. Website: www.redalkemi.com Sales: +1-866-272-5127, +1-646-367-8179, +1-415-315-9555Fax: +1-866-684-0610UK: +44-208-099-9163Dev Office: +91-172-2645904, 2645905 India Fax: +91-172-5009009India Skype: RedAlkemi ISO 9001 Certified   |   Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

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