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When it comes to FMCG tycoons in India, the name of Kiwi Foods comes first. They are one of the best snacks manufacturers in India. Apart from manufacturing snacks, they are also into manufacturing chips and confectionery.
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Introduction When it comes to FMCG tycoons in India, the name of Kiwi Foods comes first. They are one of the best snacks manufacturers in India. Apart from manufacturing snacks, they are also into manufacturing chips and confectionery. Being a snack company in India for decades now, their snacks are not only alluring to the taste buds but are also very healthy. Well, that’s one of the aspect why kiwi foods is one of the most important Snacks company in India. Looking at their growth chart, well they too have been following the most recent trends of the FMCG industry some of which are listed below.
Consumers are keen towards convenience: Nowadays, everyone of us is leading a very busy lifestyle. We all are so busy that at times we do not even get to eat our meals properly. Therefore, we are very cautious about making our food choices and the source of it. Recently, there has been a high rise in the restaurant delivery business such as weight, Zomato,ubereats and many more. Some others are also there which not only deliver meals but also with recipe kits and ingredients details. In the same race of pleasing the customers, supermarkets are also offering a lot of ready to eat products from pre cut vegetables to ready to eat meal packets. The above mentioned examples are the most vivid example of how FMCG customers these days are completely inclined towards their comfort. Health is the first priority for consumers: It has been quite a while that FMCG markets have been introducing sugar free options, but nowadays there are many more healthy options added like low fat, sodium free, plant based, alcohol free mocktails etc. And, they are gaining huge popularity. Gluten free and allergen free are even followed by the people who do not need them, just because of the huge health benefits they bring along.
Consumers prefer eco friendly choices: Consumers nowadays are not only limited till their needs and concerns. They are also worried about how the products they are using from the FMCG industry, will impact the environment as a whole. In recent years, there has been a drastic switch from non organic to organic and locally produced products. Consumers who are more into dairy products and meat nowadays go with free range or grass fed. All these eco friendly attributes are not only limited to the final products, but also to its production and packaging. Choosing wisely and using sustainable that does not hampers the animals or the environment as a whole is what consumers believe in these days. Consumers now need experience: Tycoons from all over ethe FMCG industry know that the new generation is not only limited till the products, they also need enhanced experience along with it. Therefore, all across the FMCG industry the leaders are trying very hard to deliver an experience in order to retain the consumers. Tools being used for the same include everything from social media to large community management. There are various products from the FMCG sector, that allows you to go online and share your experiences with others. This not only does a lot of initial level product marketing but will also gives you access to a lot of data to further keep marketing.
Technology is important aspect: Technology has now become an indispensable part of our lives now and will remain so. Nowadays, in order to remain a brand name in the market, you have to be updated with the amtest technology. And, as far as FMCG industry there are many aspects much deeper than just the social media presence that they can use for their growth and expansion such as VR and AI. Conclusion Kiwi foods is one such organisation that is always keeping themselves updated with latest technology and therefore are extremely successful in launching new innovative products every now and then for their consumers.
