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Every interaction with your customer matters as it can be a source for useful insights that can help you improve the customer experience with personalized content, recommendations, and marketing messages.
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SAP Commerce Is the Platform That Can Enhance and Improve Customer Experience Every interaction with your customer matters as it can be a source for useful insights that can help you improve the customer experience with personalized content, recommendations, and marketing messages. SAP E-Commerce can help you with all that. This platform provides context-driven services that make it easier to personalize the customer engagement. It lets you gain critical insights on every step of the buying journey, so you can deliver better shopping experiences that your customers expect from you. Also known as SAP Commerce Cloud, it provides customer behavioral data analysis and collection for improved conversion. Using SAP E-Commerce, you can engage your customers in real-time to increase conversion. It gives you live insights on what customers need through every step of the customer journey, so you can provide relevant and targeted products to them. This helps boost sales. It enables contextual personalization, which is helpful in attaining customer loyalty. Even if you have lost some engagement, such as customers who are unable to complete their purchase, you could recover that and improve retention by allowing them to go over abandoned sessions or revive shopping carts. Doing e-commerce will be simpler with a tool that provides unified personalization. SAP E-Commerce lets you integrate your online platform with the Commerce Cloud solution so you can deliver a single point of data capture and minimize TCO and risk. It has capabilities in merchandising, which lets you promote and show relevant content according to business objectives and valuable customer insights. You could turn visitors into actual customers when your merchandising mix is adjusted according to what they want to see, such as by enriching your landing pages with buying trends and data-driven product promotion. SAP E-Commerce is a good choice if you are looking for a robust commerce platform. If you want to learn more, consult with a SAP Hybris Gold Regional Implementation Partner and request for a demo. It’s the best way that you can discover how SAP’s solution can work for you and improve the way you run your online business.