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Visual Comprehension

Text 1: Visual Comprehension

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Visual Comprehension

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  1. Katherine Chew 2013 WHAT WE SEE. A RESPONSE TO VISUAL TEXTS

  2. Katherine Chew 2013 A RESPONSE TO VISUAL TEXTS • THE WHAT? • PACC • Purpose + Audience + Context + Culture • THE HOW? • Image • Text

  3. A RESPONSE TO VISUAL TEXTS • The What? PURPOSE • Why was this visual created? • What message does the visual intend to convey? • What is it trying to tell you? • What action or thinking does the viewing of the visual prompt? Katherine Chew 2013

  4. A RESPONSE TO VISUAL TEXTS • The What? AUDIENCE • What types of people would find the visual appealing? (Gender, age, status, class, occupation etc.) • Who were the visual meant to attract? • What are the attributes of people who would be interested in the visual? • What are some of their preferences and likes? • What are some of their dislikes and aversions? • How might another individual view this visual differently? Why? Katherine Chew 2013

  5. A RESPONSE TO VISUAL TEXTS • The What? CONTEXT AND CULTURE • Where was this visual created? • When was this visual created? • What were some beliefs upheld by the visual? • What sort of experiences would exist in this visual? • What are some apparent trends and norms represented in this visual? • What are alternative ways to view this visual? Why? Katherine Chew 2013

  6. A RESPONSE TO VISUAL TEXTS • The How? IMAGE • What do the various images in the visual represent? • Why do you think they were chosen? • Why are they arranged in that particular manner? • What is their relationship with each other? • Why are they of that certain size? • Why are they placed in that position? • What effects do they create? • What feelings do they evoke? • What behaviour do they induce? Katherine Chew 2013

  7. A RESPONSE TO VISUAL TEXTS • The How? TEXT • What are the different sets of texts you see in the visual? • What do the words mean? • What is their relationship to each other? • Why are the texts that size? • Why are they placed in that position? • Why are those fonts used? • What effects do they create? • What feelings do they evoke? • What behaviour do they induce? Katherine Chew 2013

  8. Katherine Chew 2013 A RESPONSE TO VISUAL TEXTS Katherine Chew 2013

  9. A RESPONSE TO VISUAL TEXTS Katherine Chew 2013

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