MKT 578 UOP Course Tutorial/Uoptutorial

1. MKT 578 Uop Courses For more course tutorials visit www.uoptutorial.com Get Ready to grant success at exam by shop at uoptutorial

2. MKT 578 Uop Courses MKT 578ENTIRE COURSE MKT 578 Week 1 DQs • MKT 578 Week 1 DQs  • MKT 578 Week 2 Public Relations Learning Team Project Problem Framing Paper  • MKT 578 Week 2 DQs  • MKT 578 Week 3 Learning Team Reflection  • MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper  • MKT 578 Week 3 DQs  • MKT 578 Week 4 Learning Team Reflection  • Week 1 DQ 1 • Public relations is sometimes be viewed as the process by which and organization's reputation, products and services are enhanced or maintained.  Similarly, marketing often serves to enhance an organization's reputation, products and services.   • Week 1 DQ 2 • Provide one example of a company that is pursuing traditional public relations activities.

3. MKT 578 Uop Courses MKT 578 Week 2 DQs MKT 578 Week 3 DQs • Week 2 DQ 1 • Describe the role of marketing research as it pertains to public relations. Compare and contrast primary and secondary research. Is one more important than the other to public relations professionals and their efforts? Why do you think so...or why not? • Week 2 DQ 2 • What do you understand • Week 3 DQ 1 • What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations and how does a PR practitioner determine what is ethical and what is not? • Week 3 DQ 2 • The growth of video news releases (VNRs) has increased significantly. Former President George W

4. MKT 578 Uop Courses MKT 578 Week 4 DQs MKT 578 Week 5 DQs • Week 4 DQ 1 • Why is feedback critical to the communications process? What common mistakes do most people make when they communicate and what must PR professionals do to insure they receive the feedback they need to continue to work towards mutual understanding? • Week 4 DQ 2 • What do you think is a more effective approach for introducing your market to new products, advertising, or public relations? • Week 5 DQ 1 • The Internet offers numerous advantages for conducting public relations activities. Describe at least two of these advantages and discuss how these approaches differ from traditional methods.  • Week 5 DQ 2 • Social media 2.0 is all about interactivity and developing relationships.  

5. MKT 578 Uop Courses MKT 578 Week 2 Learning Team Project Problem Framing Paper MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper • Resource: University Material: Public Relations Learning Team Project • Write a paper between 1,050 and 1,400 words in which you describe your approved organization and a problem or opportunity currently confronting it. • Discuss the role that public relations appears to play within your selected organization, as well as its importance in the organization’s overall promotional mix. Be sure to do the following: • Resource: Week Two Problem Framing Paper • Use the public relations campaign that is the subject of the Learning Team project introduced in Week Two as a reference. • Write a paper of 1.050 to 1,400 words describing in detail the full, specific array of internal and external stakeholders (publics) affected by the campaign.

6. MKT 578 Uop Courses MKT 578 Week 3 Learning Team Reflection MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper • Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field. • Prepare a 350- to 700-word paper detailing the findings of your discussion. • Resources: The Practice of Public Relations • Use available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem or crisisthat emerged unexpectedly. The events described should have occurred within the past 10 years. • Identify two public relations messages and two public relations practices that were used to address the crisis.

7. MKT 578 Uop Courses MKT 578 Week 4 Learning Team Reflection MKT 578 Week 5 Learning Team Project Public Relations Planning Paper • Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field. • Prepare a 350- to 700-word paper detailing the findings of your discussion • Resources: University  Material: Public Relations Learning Team Project; Week Two Problem Framing Paper • Write a paper of 2,100 and 2,450 words describing your proposed public relations plan based on the organizational scenario described in the Week Two Problem Framing Paper.The Public Relations Planning Paper should include the following:

8. MKT 578 Uop Courses MKT 578 Week 6 Learning Team Project Public Relations Plan PAPER MKT 578 Week 6 Learning Team Project Public Relations Plan Powerpoint • Resources: University  Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper • Prepare a plan of 3,500 to 5,000 words based on the organizational scenario described in the Learning Team’s Weeks Two and Five assignments, as well as the Individual assignment for Week Three. • Resources: University 聽Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper • Additionally, create and submit a 15- to 20-slide Microsoft庐 PowerPoint庐 presentation that includes detailed speaker notes that illustrate how the material would be delivered to an audience based on the organizational scenario described in the Learning Team

9. MKT 578 Uop Courses For more course tutorials visit www.uoptutorial.com Get Ready to grant success at exam by shop at uoptutorial