Affiliate Marketing – Benefits and How it Works

1. AFFILIATE MARKETING –BENEFITS AND HOW IT WORKS The blog discusses affiliate marketing, its benefits and its role in improving revenue in the long run. Businesses are always on the lookout for unique tactics to drive their sales and generate more revenue in the long run. Affiliate marketing is a cost-effective, lead generation approach wherein businesses need pay solely for performance. This is one of the main reasons why an increasing number of brands are leveraging this performance-based marketing method more often. Long Island digital marketing companies focus on helping businesses using the right techniques to boost return on investment (ROI). An experienced digital marketing agency can help you take advantage of the simple but powerful affiliate marketing business model to generate more sales and revenue. Affiliate Marketing is defined by Oxford Languages as “a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals”. Google Trends reports that the number of searches for “affiliate marketing” has grown significantly over the past five years. Statista reported on a 2019 study which estimated that the U.S. affiliate marketing spend is expected to reach 8.2 billion U.S. dollars by 2022, up from 5.4 billion recorded in 2017. It is estimated that 81 percent of brands utilize this marketing technique to capture customer’s attention, engage with existing customers and generate more sales. Successful affiliate marketing programs are built on a solid foundation of research, strategy, and goal-setting.

2. Affiliate Marketing – Key Benefits In affiliate marketing, the company or business that develops products or services will be referred to as a retailer or advertiser. Products or services will generally be promoted using a unique link, which directly sends traffic to the company’s website. If the lead buys the product, the publisher will be eligible and paid a specific percentage of the sale. The key benefits of this tactic include – •Builds brand awareness •Is affordable and easy to manage •Saves time on marketing •Increases return on investment (ROI) •Drives more web traffic •Helps businesses broaden their connections When compared to pay-per-click (PPC) ads, affiliate marketing requires payment only when a sale is made. The main benefit is even if the marketing tactic goes wrong and doesn’t yield in the expected results, the company’s budget won’t get affected. On the other hand, for pay-per click campaign; even if the campaign is not effective creating low quality leads, advertisers still need to make the payment. By paying solely for performance, the affiliate marketing method also reduces business risks. Companies list their products on several affiliate marketing networks or websites to generate higher sales. Some top affiliate websites that offer programs include – Amazon Associates affiliate, eBay partners, and ShareASale Affiliates. The Amazon Associates affiliate program allows marketers to promote all their items that are sold on their platform. Affiliates can join this program for free and choose from over a million products to advertise to their customers and marketers will get paid per sale or leads. When done right, affiliate marketing combined with SEO can help you stay ahead of competition. Partnering with a reputable digital marketing firm in Long Island can help you balance your affiliate marketing and SEO efforts for maximum benefit. ADDRESS 200 Broadhollow Road, Suite 207 Melville, NY 11747 PHONE (631) 494-3324 EMAIL info@managedoutsource.com https://longisland.medresponsive.com