Different Tools to Optimize Your YouTube Videos for Marketing

1. Different Tools to Optimize Your YouTube Videos for Marketing Associating with a digital marketing firm in Long Island would prove beneficial in optimizing your videos. YouTube is the second largest search engine in the world after Google with 2 billion users worldwide. According to Statista, the most popular social networks worldwide as of April 2019 the only social network that has more monthly active users than YouTube is Facebook. There area number of people who watch videos on YouTube without using Google Accounts. This YouTube user statistic can be of huge value to marketers in 2020. When around 2 billion users are logging in every month to watch videos on YouTube, there’s an active market that marketers have the potential to drive a huge customers and improve sales. A large portion of YouTube users visit the social network on a daily basis,

2. therefore it proves to be a great platform for your digital marketing efforts. Associating with a SEO company in Long Island would prove beneficial in optimizing your videos. Every aspect of your digital marketing campaign should have a clear and definite purpose. So just generating video content is not enough, video optimization is also important. Optimization requirements are always changing due to the changes made in the search algorithms of YouTube and Google. Video optimization helps to make your videos visible to the right target audience and prevent it from getting lost among the millions of other videos. It’s best to keep up to date on current trends to stay ahead of the game. Here are some of the best video optimization tools you can use to get more views and engagement for your videos in YouTube. Camtasia: Sometimes you may have to include screen recording in your videos, especially if you are making how to or demo videos. Recording your screen with a smartphone or camera is difficult. But Camtasia provides a smarter way to record your screen along with the movement of the mouse as well as keystrokes. You can also edit your recordings, add effects annotations, captions and highlights. You can also add voice narration or music to your recording. Canva: An attractive thumbnail is very essential to drive more audience to your video. A user may decide whether to watch a video or not depending on how attractive the thumbnail is. Canva is an efficient and easy-to-use graphic design tool that you can use to create professional-quality thumbnails. Although it is a free tool, it has some paid features like good collection of backgrounds, stock photos, illustrations and so on. Keyword tool: Using effective keywords helps your videos reach the right audience. So, take time and effort to find what your users are looking for and use the right keywords in your videos. Keyword Tool is a useful tool that can help you find useful keywords from the YouTube autocomplete database. All you need to do is enter a broad keyword and it will show you keyword suggestions along with questions, prepositions, and hashtags. You can also upgrade this software to view the keywords search volumes, trends, CPC and competition data. TubeBuddy: It is vital to monitor the comments your YouTube video receives and reply to them. This will improve customer engagement and also boost your views and ranking. Going through each and every comment and replying to it is a difficult task. But with TubeBuddy you can respond to the comments on your YouTube videos. TubeBuddy is a free browser extension that allows you to manage your YouTube channel directly without having to switch between tabs. After installing the extensions, you can filter the

3. comments on your YouTube videos like the ones that need to be responded to, positive sentiments, negative sentiments etc. It saves time and allows you to be more productive using canned responses, generating thumbnails, adding end screens, video syndication, and so on. You can also update cards, end screen etc. It also helps in SEO, video promotion, and researching data and statistics. Drum up: To increase your video views and reach wider audiences, it is important to share your YouTube videos on other social media platforms. It allows you to promote your videos simultaneously across platforms like Instagram, Facebook, and LinkedIn with a single click from an easy-to-use platform and also lets you customize your messages for each platform before sharing and even includes an auto- posting feature. vidIQ:This is another optimization tool that provides you powerful insights about who’s watching your videos so that you can create content that’s tailor-made for your target audience. It helps you to see yourself against your competitors. It lets you see your competitors’ views, top keywords, tags, and other search metrics directly from your browser. You can also use this tool to find out your engagement on social media channels like Facebook and Twitter as well as track your brand mentions. If you want to perform well with YouTube videos, then make sure that you are consistent with your videos that are based on relevant topics. This helps your brand to better engage with your customers and establish your brand image. Make sure to cross promote your content across other social media platforms. As YouTube is the most popular video website on the internet, it is the best place to publish your video and so every business owner should understand the benefits of uploading a high-quality video that has a creative and appealing content. A digital marketing firm in Long Island can help you in enhancing and optimizing your videos on YouTube and also provide other web optimization solutions. (800) 941-5527