Global Website Design: Challenges and Solutions

1. Global Website Design: Challenges and Solutions A global website design is ideal if you are targeting multiple global markets. A search engine optimization company can help with such design. Long Island MedResponsive 200 Broadhollow Road, Suite 207 Melville, NY 11747

2. The internet has created a whole new world with remarkable challenges and opportunities offered via online communication. In fact, we cannot do without the internet today with so many businesses, government procedures, and so on being carried out online. With search engine optimization (SEO), websites get maximum visibility on the internet and that offers businesses assistance with trading. With a team of experts, a search engine optimization company can implement the right optimizing techniques to secure high visibility for your website in search engines. You may be planning to have a global website design and target multiple markets worldwide. What are the various things you need to consider in this regard? If you are attempting to attract potential customers to your website from all over the world, it is better to consider a global SEO methodology. With a global website, you can reach and interact with audience from different countries. This strategy helps you benefit from huge potential conversions and sales. In global competition, geo-targeting website is one of the first things that come to people’s minds. However, if it is incorrectly implemented, geo targeting can cause huge headaches for global websites. Most importantly, when designing a global website, website owners have to comply with all applicable local laws and regulations. In addition, they have to take into account the individual interests and shopping behavior of the customers in those markets. This can prove challenging taking into consideration the local websites that already exist in the niche. Another important thing for ecommerce sites to note is that the mode of payment for orders placed, the exchange and return policy etc. may also differ from one country to another. What about the content? In most global websites, the content is determined by the source country. On the other hand, a local competitor website’s content is crafted to meet the specific interests of local audiences. If the content is not in keeping with the local user intent, it can have a negative impact. This is especially significant now that the BERT (Bidirectional Encoder Representations from Transformers) algorithm has been implemented by Google. This algorithm that is related to natural language processing helps a machine understand what words in a sentence mean, with all the subtleties of context. SEO experts say that poorly written and out-of- focus websites are likely to suffer now. An experienced web design company has a more longisland.medresponsive.com (631) 494-3324

3. significant role to play now in building a global web design if your business serves internationally and you want to attract international sales. What are the strategies you need to take when designing a global website? Here are some useful suggestions listed in a freedmaninternational.com article: •The primary thing to do is review your marketing strategy before venturing out into different markets. The strategy that works in your own market or region may not work in global markets. However, you have to maintain the essence of your brand as well. This requires comprehensive market research. Consider your target audience in each region, competitors, tactics, and product/service offering. While preserving your branding, you must be able to cater to local tastes and requirements. •The language you use in your content should be localized. That means you have to choose your copywriters carefully and make sure you have the right people to work on your website content and other content requirements – people who have a clear understanding of the concept and specific requirements. All content must be thoroughly proofread to avoid typos and other mistakes that could put your brand in bad light. •Be cautious when choosing imagery for your marketing campaign. This is important because any wrong choice could trigger a negative reaction. The concept of aesthetics and beauty are different in different locales. Any concerns in this regard can be addressed by having local market specialists review your choices and strategies. Important visual elements to watch out for include tattoos, animals, women with bare skin on show, colors and so on. •The words and concepts you choose should also be such that they don’t offend the local market culture. What you may consider playful, humorous and so on could provoke some negative emotional reaction in another culture. It is therefore a huge challenge for a global marketer to evaluate how a creative idea will fare in a foreign market. This is because what is creatively acceptable is determined by aspects such as history, religion, gender balance, politics and social codes. Creative freedom could be restricted by cultural boundaries. Here also, an extensive consultation with local market experts is indispensable to ensure a successful campaign. longisland.medresponsive.com (631) 494-3324

4. •Ensure that your global and local marketing teams work together. For this, due importance must be given to the opinions and suggestions of the local teams. Also, you need to make sure that the campaigns are run in different local markets upholding your brand consistency and cost-effectively. Whether the campaign is done using a centralized or local marketing model, if there is excellent communication among the team members and if the campaign performance in each market is tracked well, the campaign will be successful. Unsuccessful or ineffective campaigns must be reviewed to identify any disruption in communication, lack of efficiency, or performance issues. •Have a responsible person review and keep up with various laws and regulations in each local country because it would be helpful since such laws and regulations are updated periodically. It is difficult to run a successful global campaign taking into consideration local rules and regulations, the local culture, and communication with multiple stakeholders. Expert assistance from an external agency such as an experienced SEO companycould prove beneficial for any business owner. SEO experts will know how to maintain the right mix of global and local so that your business website performs well in the global markets. longisland.medresponsive.com (631) 494-3324