How Businesses Can Leverage Instagram’s Features to Improve Digital Marketing

1. How Businesses Can Leverage Instagram’s Features to Improve Digital Marketing The new features that Instagram introduced recently have transformed it into a more business- friendly environment. Instagram is one of the most popular social media channel today with around 1 billion users. With Instagram launching new features every now and then, it has become a creative platform with massive opportunities for ecommerce businesses looking to showcase their products. Instagram not only allows you to post images but to also connect with people, share new experiences, and build a community of like- minded people that keep coming back for more. Whether you have a big or small business, an SEO company in New York can help you leverage this platform to market your products and services. With affordable SEO packages business can incorporate Instagram into their digital marketing strategy. Here are some of the popular Instagram trends that you can follow to improve engagement with your clients and increase your following: Personalized content: Instagram allow businesses to create customized content using data from other posts they have liked and interacted with. Brands can also get creative and build personalized experiences for each and every user outside of Instagram’s algorithm. Marketers have reported experiencing a 20 percent rise in sales when they create personalized content for users. To provide personalized content, use Instagram as a starting point for your campaign. Direct users to a landing page on your site where they can participate in a quiz or choose from different options to get more a personalized experience. The information you collect can be used to promote specific and relevant products to the user. Instagram shopping and product tagging: Online shopping is on the rise. Reports hint that Instagram is coming out with new shopping apps that will let users scroll through various products from brands

2. that they follow before they make use the app to buy something. This will make shopping on Instagram easy, allowing users to buy what they want without having to navigate away from the platform. You can start product tagging by tagging Insta posts and Stories by selecting a photo, tapping the products that you want to tag in the photo and entering their names. If you have a verified account on the platform, you can use the “swipe up” feature in Stories to link directly to a landing page. Niche content: More and more marketers are competing to win the attention of the same audience. As a result more brands really niching down their focus to target a very specific segment of their overall audience. To start niching down, consider the various segments of your audience. Next, choose a specific segment to focus on rather than targeting all those who might like your product or service.

3. Instagram story ads: Around 400 million people watch Instagram stories every day. Many other social media platforms such as Facebook also have this feature. This means that brands are turning to Story advertising. To use Instagram story ads, first connect your account with Facebook Ad Manager. Create a new campaign in your Facebook Ads Manager and then click on the option to display it in stories. Choose an objective and demographics for your campaign. Using eye catching graphics can make your stories ad look attractive and real. Use Instagram stories creatively: The time limit for Insta stories is just 15 seconds. So if you want to upload a longer video, then the app will automatically cut it shorter into 15 second segments. Focus on creating great content that your audience will love. You can upload your video as you normally would to a story and if the video is longer, then Instagrm will automatically break it up for you. Once you are satisfied with how your content is segmented, click the’ NEXT’ button to share it with your followers. Brand customized AR filters: Instagram has started using Augmented Reality, just like other social media platforms are doing. Custom stickers on Instagram will increase as businesses create their own GIPHYs and stickers that can be used in Stories to promote their brand. To make brand customized filter, first associate with Instagram. After a few years, you will be able to instantly create customized filters. You can use AR and custom stickers to promote certain product lines. Focus on User generated content: Some research shows that posts that feature user generated content have a better chance of conversion rates on Instagram. So incorporate content made by your customers into to the marketing plan. This will help you build a more engaged feed that’s

4. better trusted than a series of well-polished marketing images, you’ll also have quick access to lots of content that you haven’t had to create, fund, and distribute yourself. To start integrating user generated content, begin with creating hashtag. Encourage your followers to post their own images with the hashtags by announcing it in your posts, Stories, and other social media channels and then re-post the best content on your own feed or as Stories. Use nano influencers for Influencer marketing: Brands are now working with Instagram influencers who have millions of followers to promote their products and services. Per a Nielsen report, 92% of consumers trust recommendations from individuals more than brands. To start using influencer marketing, identify the key users (check engagement levels) in your industry. Send them a collection of your products and ask them to take a photo and share it along with the product experience it in their insta page. You can also work with nano-influencers to come up with campaign ideas that fits their niche audiences. Customized name tags: This is a new feature where you don’t have to spell out your handle to potential followers. You can now show or send them your Nametag to scan, which leads them straight to your profile and that all-important follow button. Brands are coming up with new ways to use Nametags and personalizing it with selfies, emojis, colours etc. You can customize your Nametag to reflect important events and holidays throughout the year. Use a relevant emoji and take a selfie with an element that’s reflective of an upcoming holiday. As Instagram continues to grow and evolve as a marketing platform, it’s more important than ever for businesses to build effective Instagram marketing strategies. Having a thorough understanding of the Instagram marketing landscape and measurable insights into what works and what doesn’t is important. Partnering with an SEO company in New York can help businesses make use of Instagram marketing to improve engagement levels and sales. (631) 494-3324