Key Tips to Improve the Ranking of Your Business Website

1. Key Tips to Improve the Ranking of Your Business Website Website traffic is an essential element for the success of any business in the present Internet age. Search engines are a powerful tool where consumers find information online. When users conduct a search online, they click only on links that are at the top of the search engines results page and they do not go beyond the first two to three pages. Getting found online when people type in a phrase or keyword is very important. Companies can rise or fall due to their results in a Google search when customers are looking online for the products and services you sell. So, to increase your website traffic, associate with a digital marketing firm in Long Island that can help you optimize your website. SEO is a practice of optimizing the website to get organic traffic from the search engines results page. It is the art and science of moving a website or blog up in search ranking results and needs to be factored into the building and ongoing optimizing of websites and blogs for your business. Google shows 10 results on the first page of its results page when someone searches for any specific terms. The results are based on a number of SEO factors like site speed, content, backlinks, bounce rate, and many other factors. One of the other top search engines after Google is Bing. Bing reports that websites on the top get 42% of the traffic; the second gets 11% and third gets only 8%. So, it clearly indicates why your website needs to be on top. If you can make to the top of the first page of the search engine, then you can attract a lot of customers. Improve Your Ranking with These Tips: Content is always important: The quality and relevancy of your content is important for high SEO ranking. SEO is a way to amplify your content’s performance in organic SERP. The following are some

2. of the key tips that can help develop optimized content: ✓Make sure that you use the right set of keywords that are relevant for your business and do not focus much on keyword density. Use the target keywords naturally and use semantically- related words. ✓Understand your user’s search intent and target the right keywords. ✓Make efforts to engage with the readers and copywriting is an important factor. Copywriting is the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive or take some other action that will benefit you. ✓Do not stuff your web page with lots of content. Make sure to maintain white space so that the page looks elegant and clutter free. Quality is important than quantity in link building: Backlink is an important SEO factor for better ranking. Back links are hyperlinks from third party websites pointing to your site. This shows credibility and trustworthiness of your site. When the backlink comes from a high-quality, relevant website, it is obviously more valuable. In a few years Google is expected to recognize the quality of your backlink’s source. Getting too many low-quality backlinks at one time can get your site penalized. Therefore, aim to get only 3 to 5 quality backlinks every month. Apart from getting good quality backlinks, building healthy relationships with important sites and influencers in your industry/niche is also essential. Relationships are the most reliable, sustainable sources of high- quality links. Optimizing for better user experience: After the introduction of Google Rank Brain in 2016, user experience metrics has become a direct SEO ranking factor, especially two metrics: ✓Dwell time: It is the total time a user spends on a website ✓Bounce rate: It refers to the visitors who leave your site after viewing the first page. These two metrics ķ measure the level of engagement and of the user in the website. So, if your website is optimized then your bounce rates will reduce and dwell time will increase. Apart from these two metrics, relevant content, mobile friendliness and quick page loading speed also provide optimum user experience. Structured data markup for featured snippets: At present, 40 percent of search queries feature a rich snippet as their result being featured as a rich result should be one of your main SEO priorities.

3. So, implementing a proper structured data markup is one of the vital elements of getting featured as a rich snippet, and it is an underutilized SEO optimization factor even today. To get featured as a rich snippet, it is important to implement a proper structured data markup. Structured data markup is a series of language markups to sign properties and attributes to the information included in the content. Structured data markup also provides a better user experience. Consistency is a must: SEO is a long-term strategy that requires clear monitoring and evaluation of the SEO strategies. By monitoring and evaluating your SEO progress and marketing metrics you can maintain consistency at a good level. Some of the key metrics that you should evaluate are: ✓Organic traffic ✓Keyword ranking ✓Bounce rate ✓Load speed ✓Percentage of returning visitors. Knowing your website's ranking position is just as important as the content on your page because if potential customers can’t find you, then the information on your site or the dedicated service you offer, is unattainable and effectively worthless. So, consider affordable SEO packages that can improve ranking and also boost the growth of your business. (631) 494-3324