New Emerging Trends in Social Media Marketing for Businesses

1. New Emerging Trends in Social Media Marketing for Businesses With the help of an SEO company in Long Island businesses can integrate social media into every marketing campaign to attract and retain more customers. The whole marketing landscape has changed with the introduction of social media. New avenues have opened for marketers that did not exist before or were too complicated. Today, the growth of social media as an influencing factor is increasing rapidly. Social media is a platform for people to interact, create or share their ideas and participate in social networking. This huge network of people is now used by enterprises for business advancement. A company’s online reputation depends on social media influence. You can increase brand awareness, create brand advocates and increase page rank via social media platforms. Social media marketing amplifies your message, enabling you to reach a wider audience, build brand name and engage new customers. By integrating social media into every marketing campaign, product launch and promotion, you can generate enthusiasm and create an opportunity to increase consumer awareness. Businesses looking to achieve their business objectives via social media marketing can achieve success with the help of a reliable SEO company in Long Island. Businesses use social media to understand buyer behaviour so as to adopt the right strategies. As per the Pew Research Centre, 8 in 10 U.S. shoppers purchase products online, with 15 percent of those sales

2. generated via social links. So, here are some trends that businesses can keep in mind to ensure business success, as outlined in a TotalRetail.com article. •Increase consumer engagement with social media videos: Video plays a significant role in increasing engagement. This is because online social media platforms help to connect people with businesses, and this in turn leads to quality leads and faster conversion. •Improve social media buyer with IoT: IoT is now integrated with social media marketing by virtue of the large amounts of data IoT-connected devices collect. Last year IoT was connected over 7 million consumers. The collected data helps marketers to create social media marketing asset for every buyer and deliver it in the preferred social media network of their targeted audience. •Use AI social media bots to address the issue of abandoned carts: Business may often face abandoned cart syndrome which may be due to various reasons. Businesses can use this syndrome to reconnect with buyers on social media. AI chatbots can reach out to push customers with offers or discounts or free shipping so that the customers click checkout on abandoned carts. •AI chatbots for customer service: AI chatbots have become very popular in social media. It is estimated that around 8 billion Facebook messages are sent between companies and consumers every month. Now AI chatbots are used to answer customer queries, assist consumers in shopping, provide information about upcoming sales, and for other customer service activities. •Use the power of micro influencers: Today we have a lot of popular social media influencers who endorse products. High profile celebrities are no longer considered worthy to invest in for social media marketing. Now businesses are using social media micro influencers who have a loyal customer base (though a smaller number) to recommend their products. •Audience-focused social media ads: Social media has improved the advertising techniques for businesses. Social media ads are now more focused and based on location, interest in a brand, age, gender, activities and so on. A multichannel approach to marketing can be used to target visitors across social ad platforms and drive visitors inexpensively. For any business owner it is necessary to have a social media marketing strategy and keep up with the emerging trends. A professional SEO Company in Long Island can help you adopt and implement the best social media marketing strategies in keeping with the new and effective trends. (631) 494-3324