Quick SEO Tips to Improve Your Website’s Ranking

1. Quick SEO Tips to Improve Your Website’s Ranking The blog provides 7 tips to help businesses improve the overall search ranking of their website. Search engine optimization plays a crucial role when it comes to improving your website’s ranking. A study on organic click-through rates suggests that 71.33% of searches result in a page one organic click and page two and three get only 5.59% of the clicks on average. In fact, on the first page itself, the first five results account for 67.60% of all the clicks. Here are 7 strategies that can help businesses improve the overall search ranking of their website - Correct Technical Errors – Common technical errors include – 404 errors, duplicate content issues, sitemap inconsistencies, redirect changes, loops and missing XML sitemaps. Technical errors must be given top priority when making technical updates in your website. Using the SEMrush SEO tool is a good option -- it reviews technical errors and categorizes them as errors, warnings, and notices. Website Security – Having an SSL (Secure Sockets Layer) certificate is a crucial part of website security. A standard secure technology, SSL sets up an encrypted link between a server and a client. Not having a SSL certificate would lead to the loss of a large amount of traffic. Update On-Page SEO – Updating on-page SEO will help your webpage rank higher and get more relevant traffic. On-page SEO involves optimizing your web content for search engines and users. These tactics include optimizing page URL, page title, alt text, meta description, H1 (heading), content, internal links with one targeted, and long-tail keyword search terms. Check Web Vitals - An initiative by Google, Web Vitals provide unified guidance for quality signals that are needed for providing the best user experience on the web. Web Vitals incorporates a set of unified metrics such as speed, responsiveness and visual stability that can be easily measured using a variety of tools to analyze your website’s key performance levels. Site Speed – This is an important ranking factor. If your webpage takes a lot of time to load, users will leave. Increase in the bounce rate will affect your website traffic. Improving site speed is a big opportunity to keep visitors on your site. Using Google’s PageSpeed Insights tool help measure your site speed and provide suggestions to improve your website speed. Content Duplication – Duplicate content within your website or across the web will make it confusing for Google and other search engines to choose the more relevant one. For instance, if

2. you want to create a new blog post, avoid posting the same content within your website on another page. Revise out-dated content rather than setting up a webpage with duplicate content. Optimize for Mobile – It is reported that more than half of searches are done through mobile phones. So, make sure your website is optimized for mobile. If your website is not mobile- friendly, your ranking and traffic will go down. As SEO is a long-term strategy, it is important to correctly implement various strategies to boost page ranking. The best option is to seek expert assistance from a search engine optimization company in New York. An experienced company will have professionals who have broad knowledge about the right SEO techniques to apply to boost page ranking. https://longisland.medresponsive.com (631) 494-3324 200 Broadhollow Road, Suite 207 Melville, NY 11747