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Lady gaga coachella mural unites outdoor advertising with community setting

Interscope reached out to DASH TWO to turn outdoor advertising into a special event for Lady Gaga fans and the Indio community. The basic concept was relatively simple. DASH TWO would find a great artist, a suitable location and put the two together. Then Lady Gaga would let fans on their way to Coachella know about the mural and the opportunity to grab a free limited edition t-shirt.

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Lady gaga coachella mural unites outdoor advertising with community setting

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  1. Lady gaga coachella mural unites outdoor Lady gaga coachella mural unites outdoor advertising with community setting advertising with community setting The trail to Coachella is lined with billboards promoting new album releases by major acts. But even those of most importance to Coachella attendees couldn’t rival the excitement generated by a hand-painted mural on a local grocery and laundromat in nearby Indio. Why? Because Lady Gaga! Interscope reached out to DASH TWO to turn outdoor advertising into a special event for Lady Gaga fans and the Indio community. The basic concept was relatively simple. DASH TWO would find a great artist, a suitable location and put the two together. Then Lady Gaga would let fans on their way to Coachella know about the mural and the opportunity to grab a free limited edition t-shirt. The combination of star power, outdoor advertising expertise and excited fans made for a fun Coachella-related event that blew up on social media. Plus the Indio community received the added bonus of an eye-catching mural on an established local business. DASH TWO scouted a location in Indio, the small California town which hosts the Coachella festival. We found the K&A Market and Yunes Laundromat owned and operated by Salah Alwishah. The business and property have been family-owned for 20 years and the market is a true Indio institution. Read full article: Lady gaga coachella mural unites outdoor advertising with community setting

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