Social media strategy

1. SocialMediaStrategies Boost your business with Social Media

2. Introduction • Social media marketing is about engaging your target audience directly. • According to social media examiner online magazine, 86% of marketers in 2013 considered social media to be essential for their business with 49% of marketers choosing Facebook as their primary social media platform. • In order to succeed, you will need a strategy to reach out to the right audience.

3. 5mostimportantSocialMediaStrategies

4. 1. Objective For creating a perfect marketing strategy, it is important to understand the objective of your business. Without an objective, it is difficult to plan a strategy. While planning you must clear about your business objective like: 1.Increase brand awareness 2.Drive traffic to your website 3.Generate new leads 4.Grow revenue (by increasing signups or sales) 5.Boost brand engagement

5. 2. Target audience The next thing you should consider is the target audience, understanding your target audience will help you while creating marketing strategies. Undoubtedly, the success, as well as failure is lie in audience hand. Therefore it is important to know buyers persona like age, gender, salary, location, interest, demographics.

6. 3. Content The most important factor of marketing is content, It has become a soul of social media marketing. Without good content, your campaign won’t run successfully. Create content that looks attractive and have an engagement factor. Your content must have all aspects of your business and should relevant to your brand.

7. 4. Keep eye on competitor Competition is present in all aspects of social media marketing. Always keep eye on a competitor that what they are doing, if they are doing well than yours, you should change your strategy. There are many ad marketing tools you should take help from for tracking competitors campaign. For ex- Poweradspy.

8. 5. Social Media Platform The important is to determine where you are going to share your ad or content. You have to decide which social media platform your business need. According to your content you should decide social platform. For example- Photos are good on Instagram, videos do good on YouTube, article on Facebook.

9. Conclusion Above all, approach your audience in the right way, using the tips included in this guide, and over time you will be able to strengthen your relationship with your customers and reach out to new ones.

10. Reference https://poweradspy.com/blog/07-steps-to-follow-regarding-creation-of-best-social-media-strategy/

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