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As mentioned, we start every process of Magento web design with an extensive research. We believe that a good plan is a prerequisite for a successful project, and in order to achieve that, we have to gather the required data.
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As mentioned, we start every process of web store design with an extensive research. We believe that a good plan is a prerequisite for a successful project, and in order to achieve that, we have to gather the required data. In order to do that, we usually implement Hotjar (or some other similar service) if a client already has an existing web store. With a help of heat maps, recordings and scrolling maps, Hotjar became a very useful tool that gives us specific information about users’ behavior.
After we establish conclusions which are the result of our previous research, we start with a quick sketching on the paper. This way we shape our ideas into a form and create a few variations of the basic layout. With a help of the sketches we can quickly think about element positioning, their relationship and functioning without wasting too much time. After choosing the best layout, the next step is creating a wireframe. Wireframe is a visual guide that presents the website’s structure and informational architecture, avoiding the emotional deviations caused by styled or colorful elements. Using the data from the previously conducted research, we continue the process of building the web store.
It’s very important that we create wireframes while constantly thinking about Magento and its limitations. We communicate daily with our frontend and backend developers trying to achieve the right balance between technical performance and the best possible user experience. In this phase the biggest highlights are communicating with the client, resolving any issues he might have and understanding their needs. We always listen to our client’s demands, but if we find any usability problems in those, we do our best to explain why that might not be the best solution for them, and suggest a better option.
Once the final wireframes are approved, we delve into details to develop a unique design solution that will help our clients’ business grow. We always create visual elements based on the current visual identity of the brand. It means using the same colors which are already in the logo and adding some neutral ones with which we create a color palette. Furthermore, we add a contrast color that will be used as the “call to action” color. It’s the same with typography. We always reference on the logo and usually define 2 fonts that will be used for headings and body text. Note that typography and colors are just a small part of the style guide.
For more details visit us @ https://www.imediadesigns.ca/ Call @ +1(800-780-0392)