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The Closer You Get to the “Top” The More You Find There is “Top”

If there’s one thing the best companies know, it’s that you can never rest on your laurels, even if you’re at the top of your field. <br>

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The Closer You Get to the “Top” The More You Find There is “Top”

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  1. Keep Looking UP Why You’ll Never Reach the Top (And Why That’s OK)

  2. If there’s one thing the best companies know, it’s that you can never rest on your laurels, even if you’re at the top of your field. The most innovative companies—the Apples and Amazons of the world—are continually chasing the next big thing that will push them even higher in the minds of consumers and competitors. And that’s because they’ve embraced an important mindset: THERE IS NO TOP. 2

  3. Say you have an organization goal to become the top company in your industry. Through hard work and smart business decisions, you get there—then what? You don’t stop, sit back and just let it ride It’s good to keep looking up and reaching for the top; it keeps companies hungry to innovate and push the boundaries from both a macro-organizational standpoint and a micro-departmental level. There’s always a new goal, always something that can be improved or optimized or added. You never really hit “the top”, because you realized that “the top” is an elusive target that continues to exist just out of reach. And that’s where sales and marketing come in. From within your own department, you can create your own goals for reaching that next level. 3

  4. Benchmarking What’s Your Definition of Success? YOUR COMPANY Embracing the concept of an open ceiling means understanding and accepting that the only definition of success that matters is your own. That’s not to say benchmarking doesn’t have a place in your marketing strategy. Benchmarking is useful for establishing baseline goals for improving sales and marketing efficiency and can help you make best practices recommendations based on those metrics. 4

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