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Statistics underscore SEOu2019s importance. Bright Edge reports that 68% of online experiences start<br>with a search engine, and 53.3% of website traffic comes from organic search.
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When SEO Started: A Brief Look into When SEO Started: A Brief Look into the History the History Search Engine Optimisation (SEO) began in the early 1990s with the advent of search engines. Archie, the first search engine, launched in 1990, followed by WebCrawler in 1994. As the internet grew, websites began to compete for visibility, leading to the earliest forms of SEO. By 1996, engines like Lycos, Excite, and Yahoo were widely used, and businesses sought ways to improve their rankings. Early SEO tactics included keyword stuffing and meta tag manipulation, as these elements heavily influenced rankings. The Entry of Google Google’s launch in 1998 transformed SEO. Its PageRank algorithm evaluated the quality and quantity of backlinks to determine authority, shifting SEO’s focus from simple tricks to meaningful content and link- building. By 2000, Google powered 75% of global search queries. Algorithm Updates in SEO Key updates like the 2011 Panda update penalised low-quality content, while the 2012 Penguin update targeted spammy backlinks. As of 2025, Google’s ranking algorithms consider over 200 factors, such as page speed, mobile optimisation, and content relevance. In The End Statistics underscore SEO’s importance. BrightEdge reports that 68% of online experiences start with a search engine, and 53.3% of website traffic comes from organic search. SEO is no longer optional—it’s mandatory now! Over the last 4-5 years, SEO has gone through multiple core updates, completely changing the impact of all the strategies used in 2019 and the past. That’s why we need new strategies for new updates and algorithms. That’s where our SEO services in Essex stand out. Our experts work with the industry’s top professionals and advanced SEO approaches. Connect with Leap Digital now and turn your idea into a business.