Building Brand India: Doctoral Education and Research as Infrastructure for a Modernizing Economy

1. Building Brand India: Doctoral Education and Research as Infrastructure for a Modernizing Economy Shyam Sunder Yale School of Management New Haven, CT, USA Yale-Great Lakes Center for Management Research Great Lakes Institute of Management, Chennai December 23, 2007

2. An Overview • Importance of infrastructure for modernization of Indian economy • Service infrastructure just as important as the physical • Serious deficit in seed farms of knowledge in India (in all fields) • In academia, special and immediate attention to curriculum, research, and doctoral education • Accounting is a critical element of service infrastructure for organizations and economy • Development, modernization and innovation of all parts: • Financial reporting, management accounting, internal controls, government and not-for-profit accounting, governance, financial analysis, forensic and investigative, internal and external auditing, government financial management, program evaluation • Indian accounting can become an example for others (just as the software did) if accounting community so determines Shyam Sunder: Accounting as Infrastructure

3. Better Infrastructure of Modernizing India’s Economy • The awareness of the critical need to develop the physical infrastructure in India to support a modern economy is a recent and welcome development. • No economy can survive, much less thrive, without provision of efficient transportation, communication, and utilities. Shyam Sunder: Accounting as Infrastructure

4. But, That is Not Enough • All the Seven Wonders of the Ancient World? • Great Pyramid of Giza • Hanging Gardens of Babylon • Temple of Artemis • Statue of Zeus at Olympia • Mausoleum of Maussollos • Colossus of Rhodes, and the • Lighthouse of Alexandria. Shyam Sunder: Accounting as Infrastructure

5. Shyam Sunder: Accounting as Infrastructure

6. What is Missing? • All these are physical constructions—tangible—things you can see and touch • Was it Alexander’s physical strength and skill that made him so great? Or was it his skills of management? • The tangible and visible nature of physical infrastructure obscures the role and criticality of equality important institutional, human skills, soft, and services infrastructure of society which is no less important Shyam Sunder: Accounting as Infrastructure

7. Quality and Number of People in PhD Programs • Shortage of high caliber students willing to PhD is a problem across disciplines and countries • Economically, it is a public good problem that requires public financing; it is expensive and does not confer direct benefits on universities who educate PhDs • In India, especially since liberalization, the problem is especially acute • As the opportunities in business have expanded, the talent pool attracted to PhD programs has shrunk • Opportunity costs of talented people is high • What kind of person is attracted to teach and conduct research? Shyam Sunder: Accounting as Infrastructure

8. Levels of Knowledge • India exhibits a great deal of confidence in its technological capabilities today • Confidence is a big plus, but misplaced confidence is catastrophic • Understanding the distinction among various levels of knowledge is important Shyam Sunder: Accounting as Infrastructure

9. Knowledge and Status • Consider five levels of knowledge about a car • The owner • The driver • The mechanic • The manufacturer (engineer) • The Designer • The inventor • To a poor villager, a person riding in his car looks “advanced” • But owning a car requires little knowledge • What is the link between level of knowledge and social status in various societies? Shyam Sunder: Accounting as Infrastructure

10. Dujiangyan Irrigation System (Fish Mouth) • In 256 BC, Li Bing, the governor of Shu province (now Sichuan) of Qin kingdom and his son Er Lang built a great irrigation project on Min river that irrigated the entire basin in which the modern city of Chengdu is located. The irrigation system led to flourishing of a great civilization in the valley over the past two millennia. This marvel of engineering is simplicity itself, and works well to this day. Shyam Sunder: Accounting as Infrastructure

11. Sketch of Dujiangyan Weir Shyam Sunder: Accounting as Infrastructure

12. Dujiangyan Weir Shyam Sunder: Accounting as Infrastructure

13. What Do You See Today • The irrigation system itself • Erwang Temple to celebrate and pray • And a statue—of those who built the engineering marvel • To this day the project attracts thousands of visitors every day and inspires the young to reach for innovation because that society respects and remembers Shyam Sunder: Accounting as Infrastructure

14. Global Competition • Global competitionwill not allow India to sustain this strategy for long • Many countries around the world are preparing their educational systems and grooming large number of talented young with high quality education and promoting research to attract the “brain” industries • Research means original work—discoveries, inventions, writing or design that has never been done before • I would not be surprised if the “brain” industries move to these countries if they do not find labor of sufficient quality and in sufficient quantity to fill their needs • The same global competition that benefits India today could prove to be its undoing Shyam Sunder: Accounting as Infrastructure

15. An Inconvenient Truth • An inconvenient truth: India lags in innovation, is falling further behind—a largely unrecognized crisis • Research and scholarship lies at the narrow top of the educational pyramid • 20 million children in schools/year • 10 million in high school/year • 4 million in college/per year • Only 16,000 PhDs/per year Shyam Sunder: Accounting as Infrastructure

16. Harvesting the Crop Planted Long Ago • India’s rapid economic growth today is the result of the investments made in education during the past fifty years • Today, most of the system is focused on educating bachelor’s degree holders to meet the current demand • Few of the top students in India are attracted to careers of scholarship • With its inability to attract even the top one percent of each year’s class into PhD programs, the quality of instruction and scholarship in Indian higher education is in a steep decline Shyam Sunder: Accounting as Infrastructure

17. Planting the Seeds • India is enjoying the fruit of the trees planted long ago • Is not planting enough new trees • Unless India invests heavily into research scholarship and doctoral education today (as US, Europe and China do), it will soon see a steep decline in the quality of education with serious consequences for its economy • There is early evidence that this decline has already begun • The technology boom may lose steam as Indian firms move their operations to other countries where they can find well-educated employees in large numbers Shyam Sunder: Accounting as Infrastructure

18. Sharply Rising Salaries Suggest Shortages India Has Highest Salary Hikes in Asia By THE ASSOCIATED PRESS Filed at 5:41 a.m. ET, December 1, 2006 • NEW DELHI (AP) -- Salaries in India rose faster than any other major country in Asia this year, even as companies across the region remain under pressure to retain talent and spend more to compensate employees, a global resource company has said. • An annual survey by Hewitt Associates revealed that salaries in India rose an average of 13.8 percent in 2006, with midlevel technical employees and supervisors getting the biggest hikes, the company said in a statement Thursday. Shyam Sunder: Accounting as Infrastructure

19. Real Pay • Senior managers in Mumbai and São Paulo are better paid than their counterparts in New York or London, once the cost of living is taken into account, according to Hay Group, a human-resources firm. The calculations include the cost of rent, which is punishingly high in some financial centres. Sweden's heavy taxes leave top managers in Stockholm worse off, in real terms, than their peers in Shanghai or Budapest. • Aug 10th 2006 From The Economist print edition Shyam Sunder: Accounting as Infrastructure

20. Shyam Sunder: Accounting as Infrastructure

21. Shyam Sunder: Accounting as Infrastructure

22. Shyam Sunder: Accounting as Infrastructure

23. DOCTORATE DEGREES AWARDED (India/US)(Sources: Universities Grants Commission and National Science Foundation) *Others includes Music/Fine Arts, Library Science, Physical education, Journalism, Social work etc. ** Provisional Shyam Sunder: Accounting as Infrastructure

24. PhD Degrees Awarded in Science and Technology Shyam Sunder: Accounting as Infrastructure

25. Estimated Demand for PhDs(in Higher Education) Shyam Sunder: Accounting as Infrastructure

26. State of Higher Education Shyam Sunder: Accounting as Infrastructure

27. Danger Signs: Quality and Quantity of Scholarship • As an expatriate Indian who has retained his Indian citizenship after 36 years abroad, please forgive me for sharing my concern about this critical weakness in India’s development • This concerns research and scholarship, as reflected in high quality PHD programs, not only in accounting and management, but in virtually all aspects of academia (with the fortunate exception of chemistry). • PhD programs, like high quality seed needed for agriculture, are expensive in time and money. • Yet, unless we have the foresight to find ways of attracting at least 5 percent of the brightest students in each year’s class to scholarly careers, India would have no hope of being able to compete in the world awash in talent and better educational systems. Shyam Sunder: Accounting as Infrastructure

28. Accounting is Part of Services Infrastructure • Services infrastructure of which accounting—the profession, education and research—is an important part • India has an ancient tradition of bookkeeping for merchants running proprietary businesses (bahee-khata) • However, the broader forms of accounting to support efficient manufacturing and efficient capital markets may have lagged behind the western practices • What can Indian accountants, educators, researchers and the government do to develop accounting in India so it becomes a leading innovator in the world in its own right? Shyam Sunder: Accounting as Infrastructure

29. Elements of Accounting to Modernize the Indian Economy • Management accounting • Financial reporting • Internal controls • Government and not-for-profit accounting • Corporate governance • Financial analysis • Forensic and investigative accounting, • Taxation • Internal auditing • External auditing • Government financial management and program evaluation • Curriculum • Research • Doctoral education Shyam Sunder: Accounting as Infrastructure

30. Management Accounting • When a proprietorship business grows into a multi-level managerial hierarchy, the simple bookkeeping system is no longer sufficient • Bookkeeping must be expanded to include cost accounting, performance evaluation, compensation, transfer pricing etc. to run the organization efficiently • Work with managers to observe and share their accounting innovations • Field studies of improving operational efficiency • Examination of performance measurement and compensation systems • Operational efficiency in services sector (banking, software, government offices, etc.) Shyam Sunder: Accounting as Infrastructure

31. Financial Reporting • With large capital needs, no single individual can own the enterprise, and capital must be gathered from a large number of shareholders • To meet the needs of such enterprises, bookkeeping and managerial accounting expanded into financial reporting—the most comprehensive form of accounting developed to serve the needs of organizations with publicly traded ownership shares • Financial reporting has come to be dominated by written standards (e.g., FASB and IASB) • Standards alone are not sufficient to ensure good financial reporting • Developing social norms of “true and fair” financial reporting in accounting and business community—role of professors • Developing an open process for creating competitive standards to ensure efficiency in financial reporting • Development of alternative methods of accounting, field testing, and research on link to security markets • International participation and engagement Shyam Sunder: Accounting as Infrastructure

32. Internal Controls • Development of internal controls to ensure the preservation of organization’s resources • Measurement of pilferage, wastage • Cost effectiveness of internal controls • Reporting mechanisms for internal controls violations (CEO, in-house counsel, board of directors) Shyam Sunder: Accounting as Infrastructure

33. Government and Not-for-profit Accounting • Choosing accounting approaches according to the economic characteristics of the product • Private goods (clothes, cars, electricity) • Public goods (sanitation, courts, police) • Municipal, state and union governments • Standards and norms for the sector Shyam Sunder: Accounting as Infrastructure

34. Corporate Governance • A great deal of good governance depends on good accounting (both in corporations as well as in other sectors of the economy) • Audit committees and their effectiveness • Public roles: vigilance and monitoring by small shareholders • Role of the press in good corporate governance • Convincing management of their fiduciary role and responsibility • Managing and reporting executive compensation Shyam Sunder: Accounting as Infrastructure

35. Financial Analysis • Huge growth industry for India: analytical service exports • Using financial reports and other sources of information to make investment decisions • Brokerage • Investment banking • Mutual and hedge funds • Bankruptcy analysis and vulture funds • Educating accounting and business students in financial analysis Shyam Sunder: Accounting as Infrastructure

36. Forensic and Investigative Accounting • Analysis of financial reports and other information to: • Detect financial malfeasance • Investigate fraud • Gather evidence for prosecution and defence • Corruption • Educating students in detection techniques and statistical analysis Shyam Sunder: Accounting as Infrastructure

37. Taxation • Efficiency of revenue collection (cost-benefit analysis) • Efficiency of audit decisions in taxation • Economic analysis of consequences of taxation • Alternative means of revenue collection (VAT vs. sales tax, etc.) Shyam Sunder: Accounting as Infrastructure

38. Internal auditing • Role and extent of internal auditing • Reporting relationships of internal auditors (executives, board, etc.) • Divide of work between internal and external auditing Shyam Sunder: Accounting as Infrastructure

39. External auditing • Hiring, managing and firing of external auditors • Cost and pricing of external auditing • Organization of market for auditing • Auditor liability analysis and consequences • Competition and independence • Audit quality: definition and measurement Shyam Sunder: Accounting as Infrastructure

40. Government financial management and program evaluation • Improving financial management in government sector • Evaluation of government programs for effectiveness and efficiency • Budgeting techniques • Comparative analyses of government financial management within country and internationally Shyam Sunder: Accounting as Infrastructure

41. Curriculum • Dynamic development of curriculum • Curricular development support and incentives • University rules and regulations: rigidity versus flexibility • Balance of theory and practice in curriculum • Case, books, and problem development • Publication of curriculum oriented academic journals • Financial support and testing of curriculum Shyam Sunder: Accounting as Infrastructure

42. Teach Students to Think? • Present them with various scenarios and transactions (cases) • Ask them how they think each such case should be accounted for so as to achieve “true and fair” financial reports • Consider and discuss the merits and weaknesses of each proposed method to help students develop their own refined judgment about how to prepare true and fair financial reports • Help them develop a sense of professional norms of what is right and what is wrong • Have our students leave the class with ability to back up their judgments with economic, financial, organizational and legal reasoning Shyam Sunder: Accounting as Infrastructure

43. Or, Teach the Rules? • Open the rule books • Teach the rules of financial reporting and auditing • Teach them how to conform to rules so they would not get into “troule” • One right answer to each question (to be found in the rulebooks) • Avoid professional judgment at all costs • There are plenty of textbooks which do just that; they compete on the basis of which edition has the latest rules issued by the authority Shyam Sunder: Accounting as Infrastructure

44. Who Will be Attracted to these Two Types of Accounting Classes? • The first kind of accounting class will be attractive to those who like to think for themselves, sharpen their judgment, are willing to exert the effort to explore and understand the economic, financial, organizational and legal consequences of what they do, and apply judgment to difficult circumstances • The second kind of class will be attractive to those who view accounting as a trade in which rote memorization of rules is the primary necessary skill • Look at the street image of accounting and accountants and ask: what kind of people do we think we are attracting to accounting classes, and why? • Should we the educators look at ourselves for leadership? Shyam Sunder: Accounting as Infrastructure

45. To Summarize • Development of these dimensions of accounting will help India increase the efficiency of its administrative structures and economy, and compete more effectively and equitably in the world markets. • It will also enable accounting to become a vibrant academic discipline in universities and practice in business community • Advancement of the practice, education and scholarship of accounting will help India develop an internal and exports market for accounting-related services listed above. Shyam Sunder: Accounting as Infrastructure

46. The Challenge • What is it that Indian software engineers can do to be among the best in the world that Indian scholars cannot? • We should not fool ourselves into thinking that copying and imitation is research • Innovation and leadership is a state of mind. • Are we ready to build Brand India that means intellectual and innovation leadership, not followership? Shyam Sunder: Accounting as Infrastructure

47. Thank You! Shyam.sunder@yale.edu www.som.yale.edu/faculty/sunder