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Today’s schedule. Cartographic Communication Paradigm Overview of Ben’s Fry’s Data Visualization Pipeline. History of Research in Cartography Cartographic Communication Paradigm. http://metrocosm.com/global-immigration-map/. Lecture Objectives.
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Today’s schedule • Cartographic Communication Paradigm • Overview of Ben’s Fry’s Data Visualization Pipeline
History of Research in CartographyCartographic Communication Paradigm
Lecture Objectives • Provide background to cartographic research from 50s to present day • Fully develop theory of cartography as a communications science (Robinson and Petchenik reading) • Discuss problems with the paradigm (MacEachren reading)
1. Trends in Cartographic Teaching and Researchfrom Hermansen, Cartographia, Thematic Mapping Empirical Cognitive Research: Cartographic ‘Rules’ Communication Vision, Cognition, Perception Eye Movement Studies Map Use and Map Design Volume teaching research Peak Community Mapping Web mapping Geo Visualization Human/machine interaction VGI Rise Decline Comeback GIS data input analysis Social theory Government production 60s 10s 70s 80s 90s 00s year
2. Map as a Communication System 1975, A Robinson and BB Petchenik • Evaluating map production and map reading as a communication process • Refining models of cartographic communication • Outlining problems with measuring information content on maps and information retrieved by percipient
2. Map as a Communication System • Define: • map user/viewer/reader versus • map receiver: one who by viewing a map augments his/her understanding of the geographic milieu that is his previous conception of the real world. = map percipient – have the power to perceive
2. Cartographic Communication System 360.here.com real world map user GIS analyst/ cartographer’s conception of the real world map map DECODING 472 ENCODING 270/372 visual noise
M2 and U: added to cognition M Map A Cartographer B Map User Subject Matter Correct Erroneous
3. Discuss problems with the paradigm Cartography Communication Science (MacEachren reading 1995) • Viewing cartography as a communication science omits many ways people use maps • Scientific empirical research for improving maps ignores contributions of art • Philosophical perspective/social theory: does not accept maps as objective representations of reality therefore rejects that any objective research is possible
Cartography as ART and SCIENCE ART SCIENCE Deconstruction