1 / 16

Reaching Men 18-34 Through Television and Online

Reaching Men 18-34 Through Television and Online Men 18-34 consider TV a better advertising medium Most Effective Media for Advertising to Men according to US Male Consumers, 2007 (% of respondents) Note: ages 18-34

LeeJohn
Download Presentation

Reaching Men 18-34 Through Television and Online

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Reaching Men 18-34 Through Television and Online

  2. Men 18-34 consider TV a better advertising medium Most Effective Media for Advertising to Men according to US Male Consumers, 2007 (% of respondents) Note: ages 18-34 Source: Maxim, “Man Study” conducted by Hall & Partners, as cited in press release, June 18, 2007

  3. Television Although Men 18-34 are considered an elusive demographic, they are still watching television in strong numbers.

  4. Men 18-34 Primetime PUTS Source: The Nielsen Company (Galaxy Lightning)

  5. Top 10 Shows by Program Type Source: 2008 MRI Doublebase Data weighted to Population (000) – Base: All

  6. Top 10 Series – Broadcast (Excluding Sports) *at least 7 telecasts Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker

  7. Top 10 Series – Cable (Excluding Sports) *at least 7 telecasts Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker

  8. Sports Programming Sports programming defies the trend of time-shifting. “Because of fragmentation and what’s going on with technology, there are few TV genres that are TiVo-deflective and can accumulate a live audience like sports.” — Ed Erhardt, President of ESPN and ABC Sports Consumer Marketing and Sales

  9. National Football League The NFL is a dominate player when it comes to reaching Men 18-34!

  10. Top 10 NFL Events (Excluding Pre & Post) Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker

  11. Top 10 NFL Series (Excluding Pre & Post) *Sports Network – Games are syndicated to local broadcast in playing teams markets in addition to airing on ESPN Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker

  12. Top 10 non-NFL Events Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker

  13. Multiplatform

  14. US Male Internet Users eMarketer estimates that M18-34 comprise 27% of the total Male online population, and the percentage is growing. Source: August 2007, eMarketer

  15. Other News • In general, Men 18-34 view more Web pages each month than women their same age. Men 18-34 also view 63% more individual video streams than women their age. • Male mobile subscribers ages 18-34 are three times as likely as average mobile subscribers to watch video on their phones, and twice as likely as average mobile users to access the mobile Web. Source: 10/21/08 Tracking Young Male Consumers’ Media Habits (Nielsen Wire)

  16. Thank You!

More Related