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ICO Marketing

PPT describes ICO marketing

Leewayhertz
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ICO Marketing

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  1. ICO MARKETING www.leewayhertz.com

  2. CONTENTS • WHAT IS AN INITIAL COIN OFFERING (ICO) ? • MARKETING PILLARS • MARKETING STRATEGY • MARKETING PREREQUISITES • BUILDING A COMMUNITY • CONTENT MARKETING • PROMOTION ON SOCIAl NETWORKS AND CRYPTOCURRENCY COMMUNITIES • PAID CAMPAIGN MANAGEMENT • EMAIL MARKETING • PRESS RELEASES www.leewayhertz.com

  3. A project operator issues digital “tokens” or “coins” to fund the project widely-used “cryptocurrency” ( such as Bitcoin or Ether ) or cash. The project operator often sets out the business of raised funds in a so-called “white paper”. ICO are typically online fundraising activities for blockchain technology related projects. People are buying tokens ( i.e. investors ) can be entitled to certain rights of the prospective blockchain project These new digital tokens may be made available to trade in “cryptocurrency” trading platforms after the initial offering to enable secondary market transactions. These tokens are generally regarded as new “cryptocurrencies” www.leewayhertz.com

  4. MARKETING STRATEGY The marketing strategy for your ICO should focus on three elements: • Introduce potential investors to your team • Community Building • “Get out of the Building” and meet potential investors www.leewayhertz.com

  5. MARKETING PREREQUISITES Social media accounts Whitepaper A demo video Website www.leewayhertz.com

  6. BUILDING A COMMUNITY The success of ICO depends upon the size and spirit of the community you build throughout the ICO marketing process. A whitelisting campaign can help you build a circle of members who are interested in an ICO. www.leewayhertz.com

  7. CONTENT MARKETING Strategic marketing approach focused on creating and distributing valuable, relevant and consistent content that attracts and retain a clearly defined audience. www.leewayhertz.com

  8. PROMOTION ON SOCIAl NETWORKS • AND CRYPTOCURRENCY COMMUNITIES Social networks and cryptocurrency communities are invaluable to a successful ICO. How an ICO project is presented will affect the level of trust it has within the community and how much value ot projects to potential investors. www.leewayhertz.com

  9. PAID CAMPAIGN MANAGEMENT Running paid ICO ads is a significant way of enhancing the visibility and raising awareness to your ICO. Paying for the promotion of an ICO can help you reach genuine and larger audience. ICO www.leewayhertz.com

  10. Email marketing is another conventional marketing technique which can help you reach a broader audience and solidify a lasting relationship with clients. www.leewayhertz.com

  11. PRESS RELEASE Press Releases (PRs) should be written professionally and should represent what your project is all about. You need to have impressive and valuable content for getting it published on the top PR sites. www.leewayhertz.com

  12. WANT TO MARKET YOUR ICO ? www.leewayhertz.com

  13. www.leewayhertz.com

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