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Search Engine Optimization Strategies and Techniques for Website Optimization
Introduction to SEO What is Search Engine Optimization? • SEO stands for Search Engine Optimization. • It's the process of optimizing a piece of content online so that it ranks higher in search engines like Google. • SEO is crucial for businesses as it drives visitors to their websites. • Google receives around 8.5 billion searches per day. Photo by Pexels
SEO Strategies How to Optimize Your Website • Keyword Analysis: Analyzing the keywords of interest and competitor targeting. • Keyword Assignment: Creating a roadmap for the entire campaign based on keyword analysis. • On-site SEO Code: Ensuring technical correctness based on Google's Quality Guidelines. • On-site Content SEO: Optimizing content for search engine visibility. Photo by Pexels
SEO Performance Measuring and Improving Results • Internal Linking: Ensuring each link points to a page with the correct keywords. • External Linking: Developing a strategy for significant external link building. • Evaluating Performance: Monitoring and analyzing website performance. • Continuous Improvement: Iteratively refining SEO strategies for better results. Photo by Pexels