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1. Augmented Navigation Competitors Background & Proposal: • Integration of an augmented vehicles to provide a unique driving experience. • The augmented navigation system will boost sales of Tesla vehicles, improving sustainability. • Working in conjunction with services for users. • Aims and visions of an entirely sustainable future through developing electric vehicles, solar panels and energy products. • Established in July 2003, second oldest publicly listed American Automaker. sat-nav with Tesla Market Research Databox to provide • Target & Consumer Market: • Technologically aware • Eco-friendly • Entry level luxury buyers • Business Executives & Entrepreneurs Government incentives; New global trade agreements; Political stability in the majority of markets PESTEL • Explosive growth in AR software, but content is mostly created for small-screen devices. • True AR remains out of reach, but vehicles have the ability to achieve it first. • Enough transparent surface for hardware platforms for true AR in the windshield. • Potentially improving safety, comfort and convenience. • Bridging the gap for the future of autonomy (Level 5). STRENGTHS WEAKNESSES • Low production capacity • High production/operating costs • Incoming competition to the electric car market • Limited presence - reliant on super charger network. Expanding international patent protection; Energy consumption regulations; Dealership sales regulations in USA • Powerful brand recognition • Only vertically integrated company in the industry • Sales through own branded stores • First luxury electric car • High product differentiation Decrease in battery & renewable energy costs; Growth in electric car sales; Economic instability Popularity increase of low carbon lifestyle; Preference for renewable energy; Improving wealth distribution in developing markets OPPORTUNITIES • Ability to innovate due to brand loyalty and highly skilled workforce • Modern society invites technological innovation • Business diversification globally • Lower production costs THREATS New entry Threat of (High) Climate change; Expanding environmental programs; Rising standards on waste disposal • Experienced competitors in the automotive industry • Market fluctuations of goods (e.g. lithium) • Dealership regulations in the USA • Highly competitive market High rate of technological change; Increasing automation B2B platforms; Growing popularity of mobile systems COMPETITIVE RIVALRY (High) Buyer Power (Low) Supplier Power (Moderate) Substitution Threat of (Low) Conclusion Calendar Data Location Data Social Media Data User Databox • The AR sat-nav will enable Tesla and Databox to join forces and offer a unique service for the future of autonomy. • Supports the market in the smooth transition towards driverless vehicles. • Bright future market, growth in sales and revenue by being first to the market. • Ensuring customer loyalty and attracting new consumers in the process, through marketing and reasonable pricing. References Vance, A. (2015). Elon Musk. 1st ed. Ecco, p.pg 179. Next Reality. (2019). Augmented Reality in Cars — the Companies & Tech Driving Us into the Future. [online] Available at: https://next.reality.news/news/augmented- reality-cars-companies-tech-driving-us-into-future- 0182485/ [Accessed 22 Mar. 2019]. Vitaly Ponomarev, W. (2019). Augmented reality’s future isn’t glasses. It’s the car. [online] VentureBeat. Available at: https://venturebeat.com/2017/08/23/ar-will-drive-the- evolution-of-automated-cars/ [Accessed 22 Mar. 2019]. Product Services Added output Access granted by user 1. 2. guaranteeing a steep Maps and directions Nearest Tesla recharge station Update calendar for routine journeys Upcoming events near user Event apps; Eventbrite, Hangtime, Meetup Tesla 3. Collaborate with other organisations Implementation & Application