1 / 17

The French Cultural Institute presents

The French Cultural Institute presents 7 th French Spring in Ukraine French Cultural Institute Born in 1994 Director : Matthieu Ardin with a team of 60 people One of the 176 French Centers over the world A network of centers & alliances in the country

Leo
Download Presentation

The French Cultural Institute presents

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The French Cultural Institutepresents 7th French Spring in Ukraine

  2. French Cultural Institute • Born in 1994 • Director : Matthieu Ardin with a team of 60 people • One of the 176 French Centers over the world • A network of centers & alliances in the country • Supported by French State & linked to Embassy • Mission: Contribute to French culture radiance • Cultural program presenting the most creative aspects of French artistic creation and promoting debates around famous intellectuals and writers. • 150 000 attendees to events organized by IFU and partners • French Spring, Shorts Night, Week of Francophonie… • 100 French films screened in Ukraine • French language lessons • More than 3000 students (20% progression/2008) at IFU • 5000 teachers and 400 000 students across the country • Multimedia library with 13000 documents : books, audio, video... • Considered as the main cultural operator

  3. French Spring event • Concept :Highlighting French actual creation and contemporary artistic performances around Ukraine. Show the best, the most innovative and most popular from outdoor events to more confidential experiences. • Targets : • 40% Students and young cultural elite (18-25 years) • 35% Middle to upper class young workers (25-35 years) • 15% Ukrainian families mostly during open air performance • 10% Officials, Ministries, Embassies, local influencers • 80 000 attendees in 2009 • Location : Kyiv + 5 cities (Lviv, Odessa,Kharkiv, Donetsk, Dnipropetrovsk)

  4. French Spring 2010 • Opening date : Friday April, 9th – April, 30th • Location : Kyiv and region (5 cities) • Target audience: 100 000 attendees • 2010 program • Opening April, 9th: • Open air performance “Place des Anges” Sophyisky Square • VIP opening cocktail in Hyatt Hotel + VIP lounge • VIP after party • Movie program with • A Tribute to… • Pre-Premiere week + extra events • Shorts Nights • Innovative circus on tour: “Cirque Baroque” • Contemporary Dance company on tour : Sarah Ducat • Exhibitions, conferences...

  5. A tribute to

  6. Juliette Binoche 1st time in Kiev

  7. Juliette Binoche • Concept : honor one of the most creative actress. Project supported by French Cultural Ministry & Culture France on tour in Sidney, Tokyo, Paris, Montreal, New York… • “Jubilations”, a selection of her best movies • Official opening : Kiev Kino (cocktail 300 people) • Kiev & 5 cities : 10 000 attendees • “In eyes”, unique exhibition of her art works (Kiev) • VIP Vernissage + 3 weeks exhibition • Exhibition catalogue – Limited edition • Book presentation & signature

  8. “Jubilations”, A selection of her best movies • Kiev & 5 cities : 10 000 attendees • Official opening with Juliette Binoche in Kiev • Kiev Kino: Red carpet, cocktail 300 people • Special Q/A meeting with audience • Other cities: opening cocktails • Press conference in Kiev + 6 exclusive interviews • Film selection: • Trois Couleurs : Bleu - Krzysztof Kieslowski • Rendez-vous - André Téchiné • Les Amants du Pont Neuf & Mauvais Sang - Leos Carax • Décalage horaire - Danièle Thompson • L’Heure d’été - Olivier Assayas

  9. “In eyes” unique exhibition • Her selection of 68 of her own paintings • 34 portraits of film makers she worked with • 34 portraits of the roles she performed • Letters/ poems to her directors • Exhibition (3 weeks) • Red carpet • Private VIP visit • Vernissage with Juliette Binoche (300 p) • Exhibition catalogue limited edition: 1000 ex. • Book selling & signature session

  10. “In eyes” J.Binoche exhibition • Location (tbc): Zeh Gallery >> http://www.zeh.com.ua/ • Contemporary private gallery

  11. Communication & Media plan

  12. Media – Press partnership • Press conferences • March, 31st – Hyatt > Presenting French Spring (60 journalists in Kyiv) • April – With Juliette Binoche • Partnerships • Top 10 special cover + citylights Juliette Binoche. The week before of her arrival • Kyiv media holding (7+7, Tv 5…) : announcement + report • ELLE Special edition + cover with Binoche + photo report (Mai issue) • Harper’s Bazar : Advertizing full page + photo report • Cosmopolitan: Full anouncement • Story: Special story/interview • Zerkalo niedieli • 1+1 : Special Katia’s show and report • Novy Canal, ICTV (in progress) • Prostoradio, Gala, Era, Europa :1 week before the event 80-150 spots each • www.jetsetter.ua full coverage

  13. French Spring General Communication PlanKharkiv, Kyiv, Lviv, Donetsk, Dnipropetrovsk, Odessa • French Spring Printed tools 3 weeks before • 3000 catalogues (high level edition) • 15 000 programs • 400-500 city-lights (Global visual) • 50 Metro light boxes - Kyiv • 6000 posters A1 • 3000 invitations to the opening and events • Banners on event sites, Embassy, Ifu, sponsors • Public relations with Ambassador of France, local influencers, cultural and artistic elite, business… • 6 opening ceremonies: 300 people in Kyiv, about 200 in each other cities • 4 opening cocktails for the launch of Avant-premieres Film Festival • 4 breakfasts party for the early morning of Nights Short • Interactive communication • Web site promotion • IFU (new release!), French Embassy, media partners, private sponsors site… • Kino-teatr.ua… • E-mailing campaign (3000 address x 8 times)

  14. Tribute to Juliette Binoche communication plans • “Jubilations” cinema • 10 000 programs • 1000 posters A1, 50 city-lights • 500 invitations to VIP cocktail • Dedicated press conference with guest • “In eyes” exhibition • 700 invitations to VIP vernissage • 30 citylights • 1000 catalogue Special Edition

  15. Partnering

  16. Juliette Binoche - Partnership The Sponsor is associated to any communication tools dedicated to the tribute • Press conference & press release (logo) • Press wall each occasion for photo session • Print: • Logo on posters, city-lights, programs, banners, web&mail campaign • Logo on VIP Invitations to cocktail • Full page in exhibition catalogue • Advertising: • Promotional advert rollik before each screen (35mm or DVD format) • Logo on advert pages in Harper’s, • Invitations and free tickets: • 10 invitations to vernissage • 4 invitations to cinema opening • 2 invitations to private visit • Bonus: • Logotype on IFU website (yearly basis) • Special marketing activities to be discussed

  17. Thank you for your attention Contact for tailored package And advertising Virginie Narjollet, Institut francais d’Ukraine T: 095 88 62 602 narjolletbis@hormail.fr

More Related