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If you’re looking to take your blog to the next level using media exposure, here are some tips for you. This was from an interview with Josh Elledge who has been in the media over 1000 times!
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How to Free Media Exposure for Your Blog taken from an interview with Josh Elledge WWW.BECOMEABLOGGER.COM
START HERE EMAIL INFLUENCERS Do NOT SPAM ASK yourself X what do influencers need? how can you make their jobs easier? how can you provide value for them and their audiences? WWW.BECOMEABLOGGER.COM
HOW? Increase your perceived credibility WWW.BECOMEABLOGGER.COM
Pitch yourself Identify journalists in your industry and your geography. #1 PLATFORM CONNECTING WITH INFLUENCERS IN THE MEDIA Be on point Give them everything they could possibly need Make yourself useful and valuable Let them know you love their mission and want to provide value Create a good profile, cover art, avatar, etc. Put them in LISTS Show engagement Track what they’re tweeting about over a period of time. Start with RELATIONSHIP BUILDING WWW.BECOMEABLOGGER.COM
Send direct messages to influencers. YOUR GOAL: convert your Twitter conversation into an email conversation. Like, retweet, and respond to what the influencers are posting. Make yourself known . Be cool NOT creepy. RELATIONSHIP BUILDING WWW.BECOMEABLOGGER.COM
Your website should... ... be mobile responsive ...be Journalist- friendly ... load quickly ... be modern & up-to-date ... include a media kit WWW.BECOMEABLOGGER.COM
REMEMBER: Influencers will Google you! Check your digital reputation: DO A LOT OF WORK: Show that you’re a thought leader in training for your industry if Guest posting: DO NOT ask for anything in return X “I just love your message, and I really want to provide value to your audience.” RELATIONSHIP BUILDING WWW.BECOMEABLOGGER.COM
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