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How to Make Money from Your Popular Content - Serena Appiah

Did you know that you can make money from content you already published? Listen as Serena Appiah shares a clever strategy for monetizing your popular content.

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How to Make Money from Your Popular Content - Serena Appiah

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  1. How to Make Money from your Popular Content from an interview with Serena Appiah WWW.BECOMEABLOGGER.COM

  2. Where do I start? WWW.BECOMEABLOGGER.COM

  3. Build a Relationship The more you can develop a good connection with a brand, the more likely they’ll be to listen to your ideas. WWW.BECOMEABLOGGER.COM

  4. Know your top- performing content Use Google Analytics Identify your three most popular posts. Look at them. Where could a brand fit into it? WWW.BECOMEABLOGGER.COM

  5. Strategies you can do: Edit a post to include a specific product. Set up product giveaways. Approach brands about buying advertising space on that post. WWW.BECOMEABLOGGER.COM

  6. Identify brands Make a list of companies that you could reach out to. Gathering your data from your Google Analytics. (Page views, blog traffic, etc) The more data you can show them, the more convincing your proposal will be. WWW.BECOMEABLOGGER.COM

  7. Send a warm-up message Send a test message to see if they’re interested. Tell the brand that you have a great idea to promote their product and bring them some new customers. WWW.BECOMEABLOGGER.COM

  8. STAMP APPROVAL O F Write a proposal Do this if the brand gives a positive response. WWW.BECOMEABLOGGER.COM

  9. Tips: STAMP APPROVAL O F Start with why you think your readers need this post and why your idea would make a good campaign. WWW.BECOMEABLOGGER.COM

  10. Tips: STAMP APPROVAL O F Start with why you think your readers need this post and why your idea would make a good campaign. Be specific. WWW.BECOMEABLOGGER.COM

  11. Tips: STAMP APPROVAL O F Start with why you think your readers need this post and why your idea would make a good campaign. Be specific. Come up with a unique hashtag to promote the campaign. WWW.BECOMEABLOGGER.COM

  12. Tips: STAMP APPROVAL O F Start with why you think your readers need this post and why your idea would make a good campaign. Be specific. Come up with a unique hashtag to promote the campaign. Hit them with statistics. WWW.BECOMEABLOGGER.COM

  13. Tips: STAMP APPROVAL O F Start with why you think your readers need this post and why your idea would make a good campaign. Be specific. Come up with a unique hashtag to promote the campaign. Hit them with statistics. Give bullet points of what you will provide for them. WWW.BECOMEABLOGGER.COM

  14. Tips: STAMP APPROVAL O F Start with why you think your readers need this post and why your idea would make a good campaign. Be specific. Come up with a unique hashtag to promote the campaign. Hit them with statistics. Give bullet points of what you will provide for them. Include a timeline to give an indication of when the campaign will go live and how you’ll structure it. WWW.BECOMEABLOGGER.COM

  15. Tips: STAMP APPROVAL O F Start with why you think your readers need this post and why your idea would make a good campaign. Be specific. Come up with a unique hashtag to promote the campaign. Hit them with statistics. Give bullet points of what you will provide for them. Include a timeline to give an indication of when the campaign will go live and how you’ll structure it. Make sure you name a fee. WWW.BECOMEABLOGGER.COM

  16. Tips: STAMP APPROVAL O F Start with why you think your readers need this post and why your idea would make a good campaign. Be specific. Come up with a unique hashtag to promote the campaign. Hit them with statistics. Give bullet points of what you will provide for them. Include a timeline to give an indication of when the campaign will go live and how you’ll structure it. Make sure you name a fee. Final tip: offer to get on the phone with the brand to talk about the campaign. WWW.BECOMEABLOGGER.COM

  17. Managing the Campaign WWW.BECOMEABLOGGER.COM

  18. Put the word out before you’ve got everything locked in with the brand. WWW.BECOMEABLOGGER.COM

  19. Put the word out before you’ve got everything locked in with the brand. Select your influencers. Send them a document with instructions. Include the guidelines for their post, how much you’ll pay them and when, instructions for submitting links to you, and your contact details. WWW.BECOMEABLOGGER.COM

  20. Put the word out before you’ve got everything locked in with the brand. Select your influencers. Send them a document with instructions. Include the guidelines for their post, how much you’ll pay them and when, instructions for submitting links to you, and your contact details. Be really clear about what you expect from their social media posts. Make sure they use the campaign hashtag. They should #ad so that viewers know they’re looking at sponsored content (this is a requirement across social media!). WWW.BECOMEABLOGGER.COM

  21. Final Tips WWW.BECOMEABLOGGER.COM

  22. Make sure it’s very clear what you’re delivering for the brand. Be aware of what their goals are. Make sure you’re both on the same page. WWW.BECOMEABLOGGER.COM

  23. MORE ON THIS AT WWW.BECOMEABLOGGER.COM

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