What is Influencer Marketing

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2. What and How of Influencer Marketing – How to Build an Effective Marketing Campaign for Your Brand. • Social media has taken the world by storm , with it’s users increasing everyday and making it a dynamic space that Is getting commercialized everyday. All brands feel the need to have an impressive social media presence , rightly so as social media is the way that consumers nowadays connect to a brand. Consumers are 70 % more likely to buy from a brand if they have a strong social media profile. Influencer marketing is a growing part of Social Media Influencer , which essentially refers to creating campaigns on various social media platforms by roping in pages/people which have high following and good engagement. A successful influencer marketing campaign creates interest about your brand and intrigues to followers of these selected influencers to visit your social media pages , follow your brand and thus , increase sales and revenue. This works essentially as word-of-mouth advertising . The fact that this kind of marketing revolves around individuals , makes it possible for marketers to get extremely creative with this.

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4. Influencer marketing campaigns that suits your brand • Influencer Marketing India is therefore very versatile and a campaign that suits your brand and it’s individuality can be created via finding influencers that suit that particular niche. Creating an effective strategy for your influencer marketing campaign can be a confusing task and hence , we’re here to help . Follow the steps down below to experience the magic of social media! • 1) Research well – • Spending a considerable amount of time researching on different social media platforms is an investment that will play out well. Zero in on the kind of engagement that you want for your brand , the brand image that you would like to popularize and the main platform that you would want to run your campaign on ( you can expand to other platforms later on. • 2) Focus on both quality as well as quantity - Choosing which influencers to include in your campaign should be done after checking not only the number of followers , but also how many organic followers they have and how much is the engagement rate. A quality influencer has a dedicated community of followers and the kind of followers they have will have a direct effect on how much traffic you can generate for your own brand through them.

5. Decide on the compensation and contact the influencers • Decide on a budget that you are willing to spend on the campaign , that can include both cash and goodies. Many influencers might also be open to barter collaborations. While contacting them , it can be beneficial to mention what a collaboration with your brand can provide them that will go beyond just compensation will help you land better deals. Contacting an influencer marketing agency can also help you in this process. • 4) Track how well your campaign is doing - • While the number of profile visits , increase in the number of followers and engagement of your own brand can be symbolic of how well your campaign is doing , you can also use . tracking links ( which you can assign to the particular influencers to track sales ) Creating a hashtag particular to your campaign can also help you keep a note of the activities done by the influencers and their followers concerning your brand. • 5) Be open to making changes and changing your strategy – • Social media is a highly dynamic space and needs you to constantly update and innovate. Make your campaign a learning process and make changes along the way to get good results Social media is here to stay and the future of influencer marketing is bright. Let us know in the comments below about your own ideas about effective campaigns

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