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A/B Testing with Google Optimizer

A/B Testing with Google Optimizer. Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago. HTTP://PDDESIGNINC.COM. Overview. What is A/B Testing How to use Google Optimizer Other ways to use A/B Testing. A / B Testing. Google Optimizer. Free

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A/B Testing with Google Optimizer

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  1. A/B Testing with Google Optimizer Presented byPete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM

  2. Overview • What is A/B Testing • How to use Google Optimizer • Other ways to use A/B Testing

  3. A / B Testing

  4. Google Optimizer • Free • Website testing and optimization tool • Helps optimize site design and content • Helps increase revenue and ROI

  5. How it works • Design two or three different pages • Sign up for a Google account • Add some Java code to a few of the pages • Let Google track and direct web traffic • You view the reports

  6. How to set up • Design your two or three webpages • Go to www.google.com/websiteoptimizer • Login with google ID or make an new account

  7. How to set up (continued)

  8. How to set up (continued)

  9. How to set up (continued)

  10. How to set up (continued)

  11. Reporting

  12. Plug-Ins for CMS • Drupal • http://drupal.org/project/google_website_optimizer • WordPress • http://websiteoptimizer.contentrobot.com/ • Joomla • http://www.compassdesigns.net/joomla-tutorials/how-to-use-google-web-optimizer-in-joomla

  13. Other usages for A/B Testing • Email Campaigns • MailChimp.com (built in feature) • Manually • 25% Version 1, 25% version 2 • Links • bit.ly (share, track, and analyze your links.) • Post, Social Media, Articles

  14. Key Points • Google Optimizer • Free • Easy to setup • Works with CMS • Good way to test designs and content • Works in combination of Google Analytics • A/B Testing • Is not just for web pages

  15. Pete DuMelle PD Design, Inc. 847-769-7495 pdumelle@pddesigninc.com Presentation http://www.pddesigninc.com/BusinessBuilding.shtml Articles http://ezinearticles.com/?expert=Peter_DuMelle Thank You

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