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ABOUT SARAFAN-TV

ABOUT SARAFAN-TV “Switch on the holiday!” is the motto of the television channel is the first International Travel Television Channel for Russian-speaking people . It was founded in 2007

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ABOUT SARAFAN-TV

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  1. ABOUT SARAFAN-TV “Switch on the holiday!” is the motto of the television channel is the first International Travel Television Channel for Russian-speaking people. It was founded in 2007 broadcasts on the territory of 70 countries with total population of 500 mln people. The signal is not coded and can be received by any receiver. retransmits its signal through cable television operators on the territory of 29 most populous regions of Russian Federation and in the Russian cities which population exceeds one million inhabitants, it also broadcasts on the territory of Belarus, Moldova, Kazakhstan and Kyrgyzstanand Spain. is the project that is being developed on the basis of two media-platforms: Television and Internet, which enables Sarafan-TV to establish better relations with its audience.

  2. about different parts of the world, the programs about history, traditions and peculiarities of various countries, practical advice of professionals, weather forecasts for different cities of the world, exchange rates etc. “ No daily routine!” – this is the principle of programming of Sarafan-TV channel. Every day the viewer gets bright, light and entertaining contents that gives the holiday mood. According to public opinion polls the tourists prefer to watch positive and entertaining television while being in their hotel rooms. SARAFAN-TV offers a unique mixture of entertaining and comic programs, talk shows, series and musical videos 24 hours daily which helps the viewers to feel at home wherever they are. For those who are choosing where and how to travel, SARAFAN-TV offers informative shows CONCEPT OF THE TV CHANNEL

  3. CONCEPT OF THE TV CHANNEL When it comes to programming, SARAFAN-TV has one more crucial position: the channel is free of politics, vulgarity and cruelty. Thus, it can be watched by all members of a family including children and aged people. Sarafan-TV helps parents on vacations by engaging children in communication with their favorite cartoon characters. Aged people get pleasure from watching “The Golden Collection” of classical movies. SARAFAN-TV has programs of own production. The show “Commentator’s Box” offers the interviews with celebrities who talk about the role of sports in their lives. Guests and specialists of the show “About Kids for Grown-ups” share their secrets of upbringing. The show “Presidential Residences” and intellectual game show “Travel Around the World” are in post-production.

  4. OUR GUESTS The guests of Sarafan TV programs are famous champions, well-known musicians, actors and politicians. Among them there are: Oleg Tabakov – actor and producer, Alina Kabaeva – world champion in rhythmic gymnastics, Renata Litvinova - actress, Alexander Lebzyak – Olympic boxing champion, Lyubov Tolkalina – actress, Irina Hakomada – politician, and many other celebrities.

  5. AUDIENCE Target audience of Sarafan-TVconsists of socially active well-off people aged from 25 to 50 • Sex: 57% - female, 43% - male • Age:from 19 – 16%, 20-29 – 18%, 30-40 – 37%, 40-49 – 26%, 50+ – 3% • Income: high – 34%, above average – 37%, average – 20%, low – 9% * INCOME (% form the TV-channel audience) AGE (% form the TV-channel audience) SEX (% form the TV-channel audience) *Based of social researches of satellite channels audience, made by TNS Gallop Media.

  6. AUDIENCE • Education: with academic degree– 3%, higher – 47%, incomplete higher– 4,5%, post-secondary – 24%, secondary – 21%, primary – 0,5% • Social status: leading managers – 29%, specialists - 28%, employees – 19,5%, workers – 7,5%, housewives – 7%, retired – 5,5%, students – 1,5%, other – 2%* SOCIAL STATUS (% form the TV-channel audience) EDUCATION (% form the TV-channel audience) *Based of social researches of satellite channels audience, made by TNS Gallop Media.

  7. ADVERTISING SARAFAN-TV is open for any form of information and advertising cooperation: • direct advertising • productplacement • sponsorship of programs Also available for advertisers: our Internet portal Sarafan-TV.ru, banners, advertisement articles, on-line contest games, votes, conferences etc Production Department of SARAFAN-TV will produce advertising video materials of any complexity. Advertisement Department of SARAFAN-TV is able to render the following services: out-of-door advertising, sketch design, print of advertising materials of any complexity in our own printing office. Our specialists are open to any other offers of partnership.

  8. 7REASONS FOR COOPERATION WITH SARAFAN-TV 1.Unique possibility to present your company to the inhabitants of 70 countries of the world, including the leading economic countries and resorts popular among Russian-speaking tourists. 2. Quality of the audience: more than 2/3 of our audience has above average income, these are people who can afford buying luxury goods, travelling abroad, eating high-quality products and sending their children to study in paid educational institutions. 3. SARAFAN-TV personnel possess all the needed knowledge and experience for realization of creative and media strategies on brand promoting. 4. Vast rage of forms of cooperation: direct advertising, programs upon request, sponsorship, productplacementetc

  9. 7REASONS FOR COOPERATION WITH SARAFAN-TV 5.Simultaneous placing of information in the air of the channel, on Internet site and out-of-door banners. 6. The principle of flexible price formation, individual schemes of cooperation for each client and providing the initial arrangement of information on privileged terms. 7. Energetic expansion for the newmarkets. In January 2008 through the satellite Intelsat 12 SARAFAN-TVhas been included into RUSSIAN TV TIME satellite project package which counts 300 000 subscribers on the territory of Western Europe. In the end of the summer 2008 we are going to be connected to the satellite Telstar-10, which covers the territory of Asia, Africa and Australia.

  10. Internet The interactive Internet portal is another specific feature of Sarafan-TV project. According to the researches, more than 200 thousand of people are browsing Russian Internet network every day in search of the information about the places they intend to visit. Sarafan-TV.ru aims to gather the community of tourism- lovers in Internet. Visitors of the website have an opportunity to become acquainted with news of tourism, informative articles about different countries, health resorts and hotels, to read useful advice of specialists. Forums and blogs, on-line photo albums, Internet conferences with the experts enable the visitors to obtain the maximum of information about the place of possible trip, and also to share their impressions, find new friends or fellow-travelers. Moreover, visitors of the portal can watch the announcements of the best programs of Sarafan-TV and get acquainted with the program schedule.

  11. ZONES OF BROADCASTING Sarafan TV-channel broadcasts in 70 countries of Europe, North Africa, the Middle East and CIS via satellite Hot Bird-6

  12. ZONES OF BROADCASTING Late summer 2008 the channel is planned to start being retransmitted through the satellite Telstar-10 Sarafan- TV has also been included into RUSSIAN TV TIME satellite project package. The project targets to create a digital satellite package of television channels in Russian language for broadcast on the territory of European Union.

  13. ZONES OF BROADCASTING We are carrying on negotiations about retransmitting of SARAFAN TV signal by means of the spacecraft “express -AM2” by summer 2008. primary service area expansion aria

  14. TECHNICAL CHARACTERISTICS The signal of the channel is not coded. TV-channel broadcasts 24-hours a day with the following parameters for tuning the receiving equipment: Satellite: Hot Bird 6 (13.0 E) Transponder: 125 Polarization: Horizontal Frequency: 11013 Mhz S/R: 27500 Msymb/s FEC: 3/4 PID Video: 263 PID Audio: 519 Service: SARAFAN Standard: DVB-S/MPEG-2 CAS: Viaccess

  15. CONTACTS 109004, B. Kommunisticheskaya st., 18 Moscow, Russia Tel.: +7 (495) 662 82 42 Fax: +7 (495) 662 82 43 E-mail: info@Sarafan-TV.ru www.Sarafan-TV.ru

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