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Bluetooth 2001: Enabling the Star Trek Generation

Bluetooth 2001: Enabling the Star Trek Generation. Kjell Westerlund February 15, 2001. AGENDA. Overview Uses & Benefits Competing Technologies Target Markets & Applications Roll-out of Products & Forecast Roll-out of Silicon & Forecast Summary. What is Bluetooth?.

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Bluetooth 2001: Enabling the Star Trek Generation

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  1. Bluetooth 2001:Enabling the Star Trek Generation Kjell Westerlund February 15, 2001

  2. AGENDA Overview Uses & Benefits Competing Technologies Target Markets & Applications Roll-out of Products & Forecast Roll-out of Silicon & Forecast Summary

  3. What is Bluetooth? Short-distance wireless technology Open, global specification for voice and data communication Nearly worldwide 2.4GHz ISM band Short-range radio (2.402-2.480GHz, 1Mhz ch.width) Some companies also considering 5GHz ISM band for future technology Frequency hop spread spectrum Physical layer and low-level communications protocol: Circuit & packet switching Supports point-to-point & point-to-multi-point

  4. What is Bluetooth? A radio system (not a radio)... • Hardware description • Software framework • Interoperability requirements …which links mobile information appliances

  5. Bluetooth Network Topology • Radio Designation • Connected radios can be master or slave • Radios are symmetric (same radio can be master or slave) • Piconet • Master can connect to 7 active and 200+ parked slaves per piconet • Each piconet has maximum capacity (1 shared Mbps) • Unique hopping pattern/ID per piconet • Scatternet • High capacity system • Minimal impact with up to 10 piconets within range • Radios can share piconets!

  6. Landline Cable Replacement Data/Voice Access Points Personal Ad-hoc Networks Basic Uses of Bluetooth And More!!

  7. Basic Specs 30 feet (10 m) proximity (Class3), with mobility allowed 0 dBm nominal part (low-cost, low-power solution) Receiver sensitivity: -70dBm (many vendors >-70) 300 feet (100 meters) with amplification (Class1) 20dBm version (PC Cards, cordless phone bases, data access points, printers) Receiver sensitivity: - 85dBm 1Mbps symbol rate (next generation 2 - 12Mbps?) Connect w/standard interfaces: USB, RS-232, UART, PCMCIA (PC Card)

  8. Fax Profile Object Push Profile File Transfer Profile Synchronization Profile DT Terminal Gateway Push Client Push Server Client Server IrMC Client IrMC Server Dial-up Networking Profile DT Terminal Gateway Headset Profile Generic Object Exchange Profile LAN Access Profile Audio GW Headset Client Server DT Terminal LAN Acc P Intercom Profile Terminal Generic Access Profile (MANDATORY) Serial Port Profile Service Discovery Application Profile Cordless Telephony Profile A-Party B-Party Device A Device B Local Dev Remote Dev Terminal Gateway RFCOMM SDP TCS Binary L2CAP L2CAP L2CAP Profiles overview . Based on AT Commands Bluetooth Profiles Bluetooth Protocols

  9. Generic Access Profile TCS-BIN-based Profiles Service Discovery Cordless Phone Intercom Profile Application Profile Profile Serial Port Profile Generic Object Exchange Dial-up Networking Profile Profile File Transfer Fax Profile Profile Object Push Profile Headset Profile Synchronization LAN Access Profile Profile Bluetooth defined Profiles • Profile dependencies .

  10. Who Started Bluetooth? The Bluetooth Special Interest Group (SIG): 9-member promoter Group Ericsson, Nokia, IBM, Intel & Toshiba (Founders) 1998 3Com, Lucent, Microsoft and Motorola 2000 Now over 2,164 members All of the industry segments are represented: Semiconductors, telecom, Computing & Peripherals, Consumer, Networking, Automotive & Industrial Many working groups with special focus automotive, instrumentation, sensors, medical, etc.

  11. Benefits of Bluetooth: Business Increases value & functionality of their products Replace multiple ports with one Bluetooth port, lowering costs Potential to increase air time used for mobile data transfer by making it easier Has the potential for creating other recurring revenue streams via consumer access points

  12. Benefits of Bluetooth: Consumer Offers customers increased value, flexibility, and functionality of everyday communication Information exchange w/o cords Automatic data synchronization w/o cords (remove items from your to-do list) Leave cables/cords behind (can’t be lost, stolen, broken, or forgotten) Mobile while connected (not with IrDA) Communicate through solid objects (not with IrDA)

  13. Target Markets Initially, The road warrior Other mobile workers High-End Consumer Early adopter

  14. Target Applications Portable & Handheld devices Cellular/PCS phones, digital cordless phones Notebook PCs, HHPCs, Palm Companies Digital Still Cameras Adapters, Dongles, PC Cards Headsets Cell phone, cordless phone, PBX

  15. Target Applications Desktop PCs & Peripherals Desktops Printers and fax equipment Other PC peripherals Voice & data access points Home PSTN access point Business LAN access point Home networking equipment Airports, shopping malls, other public locations

  16. Target Applications Automotive Audio Communication devices: Mic and speakers for hands-free operation Wearable devices Senior assisted living applications Penal system applications Monitoring of children

  17. Target Applications Industrial Manufacturing plants, monitor processes Reduce wiring/ease installation Power metering, home and businesses Medical Hospital & other medical applications Cord-free monitoring/measuring Administration, duty rosters Security Computer, banking, government, purchase transactions

  18. Roll Out of Products The 1st Wave: Adapters/dongles, high end mobile phones, notebook PCs, headsets, desktop PCs, access points The 2nd Wave: mid-range mobile phones, HHPCs/Palm companions (integrated), cordless phones, home networking, auto, industrial The 3rd Wave: Lower-end mobile phones & portable computing, Internet applications, STBs Future: Smart appliances and ???

  19. Bluetooth-EnabledEquipment Forecast About 1.4 Billion Bluetooth-enabled products Largest Market: Digital mobile phones 2nd largest: Desktop PCs 3rd largest: Portable Computing Devices Primary Catalysts: Mobile phones & notebooks

  20. Equipment Roll-Outs WIDCOMM: Bluetooth-ConnectTM (fits Visor’s Springboard slot) design kit USB/serial adapter & PC Card SDKs Acer NeWeb: Manufacturing Blue-Connect, MSRP <$100, & USB dongle PC adapter, other palm computing & cell phone device adapters will follow TDK: +20dBm version PCMCIA Type II card, USB adapter, & CompactFlash card Combo LAN/Bluetooth PC Card, GSM mobile phone kits, LAN & modem access points

  21. Equipment Roll-Outs 3Com: PC card for notebooks, $100-$139 Psion Connect: WIDCOMM PC Card & adapter Proxim: Combo HomeRF/Bluetooth PC Card, (later Home RF-only card) Digianswer/Motorola: USB dongle & PC Card, auto kit, accessory mobile phones Axis Communications: Access points Intel, WLPO: Access points & PC adapters

  22. Equipment Roll-Outs Socket Communications: CompactFlash CF+ card Windows CE Dell & Compaq: Agreement w/Psion Toshiba: Tecra notebook line first $50, Portege line later, PC Card for notebooks <$200 IBM: PC Cards (Motorola & TDK) NEC: prototype notebook PC TROY: Printer/PC adapters, demo/develop product, product, consumer later

  23. Equipment Roll-Outs Alcatel: OneTouch 700/500 GSM phones Ericsson: GSM mobile phones Tri-band: T36, R520 Headset & Bluetooth adapter for T28, T28 World, $320 phones PC Card Type II Home Base prototype (mobile handset at home) Nokia: handset adapter, handset

  24. Other Roll-Outs Nomad Networks & HP BlueStreakTM TWA clubs & gate areas Red-M Wireless Internet Server Bluetooth environment

  25. Challenges Silicon availability Software availability Must be VERY easy for the user - must be ready out of the box with no installation Convince mass consumers of the benefits & value to drive demand Branding: Create demand as with the “Intel Inside” campaign Version 1.0b & upcoming 1.1

  26. Roll-out of BluetoothSolutions Early 2001: Announcements continue Increased focus on offering total solutions & partnering Late 2001: Embed Flash into baseband Single-chip solutions Host processing of protocol stack 2002: Some ROM 2004: Average complete solution dips <$5

  27. Solution Challenges Reduce costs to enable ubiquitous integration into products Antenna placement, Packaging Interoperability: Unplugfests Integration of radio and baseband CMOS, BiCMOS, SiGe Bipolar & SiGe BiCMOS, SOI BiCMOS Partitioning - host processing

  28. Silicon Roll-Outs Alcatel Microelectronics CMOS single chip Atmel/TEMIC Radio, Class 1 PA BB controller Broadcom/Innovent Radio sample now, BB controller Single chip Broadcom/Pivotal Single-chip Radio & BB w/o control

  29. Silicon Roll-Outs Cambridge Silicon Radio Multichip Radio & BB Single chip Conexant/Philsar 2-chip Radio & BB Single chip Ericsson radio & module, first to sample solution Hitachi H8S (16-bit MCU) next version optimized for Bluetooth Infineon Power Amps

  30. Silicon Roll-Outs Intel: Ambler module & software Lucent Technologies Radio limited production now, full production BB controller Mitel BB Controller Motorola Radio

  31. Silicon Roll-Outs National RF chip, now; Link Controller, now 2 chip radio & BB OKI Radio Philips VWS2600x BB BGB100 & 110 TrueBlue Radio, Blueberry BB RF IC

  32. Silicon Roll-Outs SiGe Microsystems Power Amp Silicon Wave Radio, production ST Microelectronics Radio Single chip radio & BB

  33. Summary Ramp up for Silicon 1Q2001 and 2Q2001 Technology challenges Cost, Host processing partitioning, Integration Interoperability Ramp up for Bluetooth-enabled equipment 2Q2001 and 2H2001 Tremendous opportunity: Equipment, silicon, other services Convey benefits & value to mass consumers

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