1 / 10

[enter]

[enter]. Food % Beverage Marketing. O ğuz Benice Bilkent University TH S 52126 F&B Operations Spring 200 8. What is Marketing ?. Definition 1 Seing the business from the perspective of the guest. Idea-Screeming Process. Does the idea meet customer’ s needs?

Lucy
Download Presentation

[enter]

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. [enter]

  2. Food % Beverage Marketing Oğuz BeniceBilkent UniversityTHS52126 F&BOperations Spring 2008

  3. What is Marketing ? • Definition 1Seing the business from the perspective of the guest.

  4. Idea-Screeming Process • Does the idea meet customer’s needs? • Is the group of customers with these needs large enough to make the idea worthwhile • Does the food and beverage operator or potential operator have the necessary resources available to deliver the idea? • Will the idea generate a benefit to the operation? 

  5. Feasibility Study • A feasibility study should be conducted before a food service operation is constructed or purchased, which includes: • Identifying market area characteristics • Evaluating the proposed site • Analyzing the competition • Estimating demand • Projecting operating results

  6. Marketing Plan • Sales1. Internal selling2. Internal merchandising3. External selling • Advertising • Public Relations and Publicity 

  7. Internal Selling • Suggestive selling • Internal merchandising Purpose is to increase revenue from guests who are already at the restaurant. 

  8. Internal Merchandising • Couponning • Product sampling • Contests • Packages • Premiums • Gift certificates • Discounting • Bonus offers • Frequent diner programs

  9. Internal Merchandising - Purpose • Increase the public awareness of the product • Attract new guest • Keep regular guest happy • Increase sales during slow period. 

  10. Advertising • Outdoor advertising • Newspaper • Magazines • Radio • Television • Direct mail • Internet • Other 

More Related