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FirstGov Search Portal

FirstGov Search Portal Next Generation of Government Search Bob Keating Search Program Manager FirstGov Technologies GSA, Office of Citizen Services & Communications The Situation Running enterprise search engine that people expected to function like a web search engine

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FirstGov Search Portal

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  1. FirstGov Search Portal Next Generation of Government Search Bob Keating Search Program Manager FirstGov Technologies GSA, Office of Citizen Services & Communications

  2. The Situation • Running enterprise search engine that people expected to function like a web search engine • Re-creating search index already being produced by the private sector • Private sector more effectively searched government • Did not have the infrastructure and resources to build a comparable service • Ineffective affiliate, shared services model • Little return on investment

  3. Lessons Learned • Leverage private sector information, do not reproduce work already done by the private sector • Search should function like publicly available web search engines that citizens use most often • Seamless, transparent access to all government information • Allow for easy addition of new services • Search is a service, not a technology investment

  4. New Search Model • Leverage content and infrastructure of an existing Web search engine • Adopt standard content syndication model • Provide unique, value-added services that differentiate FirstGov as the definitive source for government info on the Web • Utilize existing assets • All content and services accessible from a one search box • Focus on the end-user, not technical operations

  5. Search Engines Producers Google Yahoo! MSN Search Ask.com Gigablast WiseNut Web Directories Open Directory Project (DMOZ) Yahoo! Directory Major Search Engines and Directories

  6. Based on Bruce Clay’s chart: http://www.bruceclay.com/searchenginechart.pdf Supplies Primary Results Supplies Secondary Results or other info Supplies Directory Results Supplies Paid Results

  7. New Search Model • Establish Blanket Purchase Agreement to allow flexibility in acquiring state of the art search services • Transform Affiliate Program from technology sharing model to a knowledge sharing model • Continue to provide site search to legacy affiliates and verticals • Provide a center for search best practices, including Search Engine Marketing and Optimization, Usability and Design, Policy, and Management • Develop communities of interest around search engines and Search Engine Marketing

  8. FirstGov Search 3.0 • Task Order awarded to Vivísimo, Inc. • Leverages Clusty.com - meta-search and clustering web search engine • Core web search results provided by MSN Search • Federal, state, local, tribal and territorial sites • Over 50 million documents • Meta-searches over a dozen unique resources • Includes Government-wide Web, News and Image Search … and possibly more • Nearly half the cost of previous service • Rapid deployment: launched in 8 weeks

  9. Dedicated “Google-like” Search Page

  10. Spotlight Search Expand List Preview in Results Clustering (DynamicCategorization) MSN Search + Vivisimo Crawler

  11. Expanded FAQ Results

  12. Full FAQ Results

  13. Preview Screen – user can browse and interact with site in the search results

  14. Key-match job search

  15. Key-match auto information search

  16. Upcoming Features • News Search • Image Search • Expanding federal, state and local coverage to include more from other top-level domains • Additional content sources and key-match features • Additional display options • Contingent on Available Funds: • Shopping Search • Video Search • FAQ Search • Others that directly meeting citizens’ needs

  17. Benefits • Single point of access to government information • Leveraging existing assets and business processes • Flexible and responsive to citizen needs • Multiple paths for information discovery • Always utilizing latest search technology • Focus on services, not on operations • Rapid deployment of new services • Low cost. Savings applied to new services

  18. Contact InformationBob KeatingSearch Program Managerrobert.keating@gsa.gov(202) 208-1047

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