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Learn more on how to maximize your digital promotions for your small business through these five simple steps.
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Five Of The Best Digital Marketing Promotions Digital marketing promotions are necessary if you want your small business to become a success. From attracting new customers to building your brand, maximizing the right digital marketing promotions can really take your business growth to new heights.
1. Offer Incentives With Targeted Landing Pages • With the likes of Google Adwords and Facebook Advertising, you can target specific audiences – through the right keywords – with exciting incentives. Your motivation can be anything – exclusive deals, bargains, notices – anything that will draw in new customers. To make the best of it, make sure that the advertisement takes the user to a targeted landing page made for that specific incentive, not just your homepage.
2. Get Involved In Local Events & Promote It • People love local businesses and will support them at every opportunity. So there is no excuse for not being part of local events. Whether it’s an exhibition, a seminar or a local market, getting involved will boost your profile amongst the local community. How do you maximize that through digital marketing? You promote it through social media marketing. You can create invites, make advertising for it, offer prizes, and attract locals to visit your store by driving interest in the event.
3. Create Live Videos & Branded Content • Video has been a driving force in digital marketing since the beginning. It’s more engaging that the written word and helps make your website more interactive. In their 2020 report, Wyzowl found 85% of businesses use video as a marketing tool, with 89% saying that video gave them a good ROI. There are two ways to maximize your video creation – through live feeds and branded content. Live feed is exactly as it sounds: live interaction with your business. Through Facebook, Google, or Twitter, you can stream directly from your location to your customers. You can let your audience be part of the conversation, encouraging them to ask questions and gather an insight into how you run your operations.
4. Get Educational With Your Content • Who doesn’t love to learn about something they love? As a business owner, you probably have a wealth of knowledge about your industry – just like we do in regards to digital marketing in Calgary. So why not share it with your customers? The more they know about it, the more engaged they will be with your business and industry. Provide them with insightful, educational topics that will pique their interest. Whether you showcase it through blog posts, downloadable ebooks, podcasts or videos, if your content is interesting and engaging, they’ll come back for more, increasing your traffic and boosting your SEO. It will also help you become an established source of valuable and helpful information. That can only mean enhanced brand awareness and better relationships with your customers.
5. Maximize Your Good Reputation With Referrals • Did you know that customers acquired through referrals have a 37% higher retention rate? Did you also know that 81% of consumers are more likely to engage with brands that offer reward programs? So what do you do? You promote referrals. Running referral advertisements will help spread the word about your business and open up your customer network. You’ll get current customers engaged with your business through reward programs (as they’ll come back for more) and then experience a burst of new customers, who have been referred from happy clients.
