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How to Create an Effective SEO Strategy in 2021

One of the first benefits of a successful SEO strategy is how your brand can impact your customers. Your brand can become a trusted and familiar resource for your customers.

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How to Create an Effective SEO Strategy in 2021

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  1. HOW TO CREATE an EFFECTIVE SEO STRATEGY in 2021

  2. How to create an effective SEO strategy SEO has evolved through the years. Your SEO strategy that worked 10 years ago may not work today. Businesses these days have a little understanding and why it is a must. When it comes to creating and executing an effective SEO strategy for your business, just the task of researching and choosing the right keywords to target can be equally tedious. When you develop an SEO strategy, there are far more steps than what’s on your basic SEO checklist.

  3. SET YOUR GOALS Before you start you start your SEO strategy checklist it is critical to define your goals, what you want to achieve for your business. You can start by identifying either the following: • Do you want to increase sales? • Do you want to increase site traffic? • Do you want to increase site conversions?

  4. CONSIDER SCALABILITY Each business is different. An SEO strategy that worked for a large company may have worked for them does not mean it will apply to a small business. When developing an SEO strategy, consider the scalability of your strategy. Streamlining your SEO strategy totally depends on your budget.

  5. COMPETITOR ANALYSIS Competitor analysis is the process of peeking into your competitor for the sake of improving your own strategy. Analyze your competitor’s organic ranking keywords, blog strategy and backlink profiles.

  6. KEYWORD RESEARCH Proper keyword research can help you cover a lot of ground. It is important that you diversify your website’s pages by optimizing each for uniquely valuable keywords.

  7. CAPITALIZE on YOUR STRENGTH A highly effective SEO strategy is to capitalize on your own strengths. Rather than choosing high volume unrelated keywords, choose the keywords that you are already ranking. Continue to optimize the keyword until you dominate it. Aim your focus where Google already recognizes your brand as authoritative and relevant.

  8. TECHNICAL SEO Keywords alone won’t help your website to rank. Your website must be technically healthy and optimized. Technical problems like broken links, page speed issues and mobile issues can mean that search engine algorithms are less likely to rank your site well.

  9. CONTENT SEO High quality content is still one of the top 3 SEO ranking factors. Creating relevant and SEO-focused approach in content marketing can help you create superior customer experience by giving your audience the answers to their questions.

  10. ON PAGE SEO To create an effective on-page SEO strategy, you need to map out your optimization project and repeat the process to all the pages in your site.

  11. OFF PAGE LINK BUILDING Diversify your backlink profiles. Remember, it is not as valuable to get a thousand backlinks from the same website as to get 100 links from 100 unique high-quality domains.

  12. TRACK SEO METRICS & KPIs After defining your goals, you need to track down the progress of your SEO strategy. These metrics may include: • Keyword rankings • Organic sessions • Average pages per session • Referring Domains • Conversions

  13. LOCAL & INTERNATIONAL SEO Local SEO is the optimization of a webpage to be found in local results. Whether you want to rank for SEO in Toronto or SEO companies in Calgary, local SEO is the way to go. It is important that your market is geographically driven and if one of your goals is to translate interest into actual sales locally.

  14. LOOKING INTO THE FUTURE For your SEO success to continue, you can’t just let it sit and forget about it. Remember that search engine algorithms change all the time. You need to keep up with any update just so you can maintain your SEO status.

  15. THANKS! Do you have any questions? info@growme.ca tel:+18555476963 www.growmemarketing.ca

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