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Certification Course - Digital Marketing

The Post Graduate Certificate in Digital Marketing provides the opportunity to become the expert as required by the businesses today and to update and upskill yourself. In this course, you will receive clear guidance on how to implement digital marketing tools and techniques and will equip you with concrete skills to apply at your workplace.

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Certification Course - Digital Marketing

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  1. Certification in Digital Marketing MIT School of Distance Education

  2. What is Digital Marketing Digital or online marketing are the marketing efforts done using electronic mediums using the Internet. • It has many forms such as display ads, search ads, video ads, social media posts (paid or organic), blogs, or even in-app marketing. • Depending on the two approaches of inbound & outbound marketing the strategies are decided. • There are many elements in Digital Marketing such as – SEO, SEM, SMM, Content Marketing, PPC, Affiliate Marketing, Influencer Marketing, Email Marketing, Marketing Automation and Native Marketing. •

  3. About the product Post Graduation Certification in Digital Marketing is a 12-month course. It is for working professionals and/or freshers wanting to acquire specialized knowledge in the field of Digital Marketing. The course focuses mainly on the fundamentals of digital marketing with an overview of business processes. The course has a practical approach with case study & assignment at the end of every module

  4. Key topics covered Key topics Product and Brand Management SEO & SEM Social Media Marketing Social Media Analytics & Future Trends Management Information System Digital Marketing

  5. Scope of Digital Marketing • Digital Marketing is rapidly growing sector. • It is expected to reach Rs. 360 billion by 2023. • The salary range of a digital marketer in India is between Rs. 3-12 LPA • For a digital marketing specialist with relevant skills in performance marketing, content marketing, SEO specialist, the average salary raises to Rs. 4-18 LPA Source: Satista.com

  6. Career Opportunities • Digital Marketing Manager • SEM/Performance Marketing Manager • Social Media Manager • Content Manager • Associate - Digital Marketing • SEO Specialist • Social Media Analyst • PPC Expert • Digital Analyst Expert

  7. Canvas LMS Canvas is a Learning Management System. It is essentially used for faculty student student engagement. interaction, and 1 World Renowned and internationally accepted LMS; used by Universities like Harvard & Stanford 2 Seamless user interface and user experience, and better student engagement with in-built scoring and easy navigation 3 Available on Mobile platform makes ‘learning on the go’ possible

  8. Tools covered Students will get hands-on experience of Google Analytics, Facebook Ads, Google Ads, Google Trends, Google Alerts, and many more.

  9. Contact Us Address: MIT Alandi Campus, Alandi-412105, Pune Maharashtra (India) Phone: 9112-207-207 Mail Id: admissions@mitsde.com Website: www.mitsde.com

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