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Services Marketing

The PGDBA Marketing Management course focuses on equipping students with the knowledge and<br>skills necessary to effectively plan, implement, and analyze marketing strategies.

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Services Marketing

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  1. MIT School of Distance Education Services Marketing

  2. What is Service Marketing ? • Service marketing refers to the activities and processes involved in promoting and selling intangible products or services. • Unlike physical goods, intangible and are often characterized by their perishability, inseparability, variability, and lack of ownership. • Effective service marketing strategies aim to address these unique characteristics and create value for both the service provider and the customer. services are

  3. Understanding the Service Characteristics: 1) Intangibility: Services cannot be touched, seen, or felt before purchase. Marketing efforts need to focus on conveying the benefits and value of the service. 2) Inseparability: Services are often produced and consumed simultaneously, making the interaction between the service provider and the customer crucial. 3) Perishability: Services cannot be stored or inventoried, making it essential to manage demand and capacity effectively. 4) Variability: Services can vary in quality and consistency due to the involvement of human elements and factors.

  4. Service Marketing Mix (7Ps): 1) Product (Service): Define the core service and any additional features or enhancements. 2) Price: Determine the pricing strategy, considering the perceived value of the service. 3) Place: Focus on the distribution channels and locations where the service is made available. 4) Promotion: Develop marketing communication strategies to promote the service.

  5. Service Marketing Mix (7Ps) (Cont’d) 5) People: Recognize the importance of service personnel in delivering quality service. 6) Process: Design efficient and effective processes for delivering the service. 7) Physical Evidence: Address the tangible cues that support the service experience.

  6. Service Vs. Product Tangibility: Products: Tangible goods that can be touched, seen, and physically measured. Examples include smartphones, clothing, and cars. Services: Intangible offerings that cannot be touched or seen before they are experienced. Examples include healthcare, education, and consulting. Production and Consumption: Products: Generally, the production of goods is separate from their consumption. Products are manufactured, stored, and then purchased by consumers. Services: Often, services are produced and consumed simultaneously. The production and consumption of services may occur in real-time and involve direct interaction between the service provider and the customer. Ownership: Products: Customers own and possess the physical goods they purchase. Ownership is transferred from the seller to the buyer. Services: Customers do not own the service but rather experience it. The service provider provides a valuable experience or outcome during the period of service delivery.

  7. Service Vs. Product (Cont’d) Customization: Products: Customization is often limited, and variations may require separate production processes or options. Services: Services can be highly customizable based on the individual needs and preferences of the customer. Quality Assessment: Products: Quality is often assessed before purchase through product features, reviews, and physical inspection. Services: Quality is often assessed during or after the service delivery, making it dependent on the customer's experience and perception. Marketing Mix: Products: The marketing mix includes the traditional 4Ps - Product, Price, Place, and Promotion. Services: The services marketing mix often includes additional elements such as People, Process, and Physical Evidence, making it the 7Ps.

  8. Why pursue PGDBA in Marketing Management ? A marketing manager is someone who takes charge of promoting a company's products or services and their main goal is to effectively advertise the business to attract customers and enhance its overall image in the market. The PGDBA Marketing Management course focuses on equipping students with the knowledge and skills necessary to effectively plan, implement, and analyze marketing strategies. With PGDBA Marketing Management course learn Communication Skills, Strategic Thinking, Market Research Skills, Leadership Skills, Customer Focus etc.

  9. Why MITSDE ? • Understand the basic concepts of marketing • Develop analytical skills to forecast market movement • Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and perfect the marketing mix • Evaluate and strategize according to the ethical and environmental scenario • Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges

  10. Potential Careers Opportunities 1) Advertising Manager : 2) Advertising Art Director 3) Market Research Manager 4) Marketing Manager 5) Digital Marketing Manager 6) Public Relations Manager 7) Business Development Manager 8) Brand Manager

  11. About US MIT School of Distance Education is one of the largest distance learning center in India. We offer various Post Graduate Diploma and Certificate programs & Online MBA Course across various industry sectors that include Operations Management, Project, Information Technology, Banking and Finance, Digital Marketing, Business Analytics and many more. MITSDE has, an online assessment system, flexi-learning approach and provides state-of the-art Learning Management System (LMS) which is in line with its mission 'flexible learning opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility to our students.

  12. Advantage of learning with MITSDE o Self-paced learning o Regularly updated syllabus o Live webinars and doubt solving sessions o Industry-relevant course offerings o Quick and highly-responsive student support o Courses taught by Industry Experts o Affordable courses o Dedicated student support team o No cost EMI options

  13. Placement Record at MITSDE MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops and Career Counseling. Our Student Placement :

  14. Placement Record at MITSDE

  15. Contact Us Address: Email ID: admissions@mitsde.com MIT Alandi Campus, Pune Moshi-Alandi Road, Alandi-412105,Pune Maharashtra (India) Website: www.mitsde.com Phone: 9112 9112- -207 207- -207 / 9028 207 / 9028- -258 258- -800 800

  16. Thank you

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