SEO Training Course by Mohali School of Digital Marketing

1. Welcome to Mohali School of Digital Marketing This presentation will introduce you to the world of Search Engine Optimization (SEO) and how it can help you achieve your business goals. www.mohalischoolofdigitalmarketing.com

2. Introduction to SEO Training Course Course Overview Target Audience 1 2 Course Objectives Course Structure 3 4 www.mohalischoolofdigitalmarketing.com

3. Understanding Search Engine Optimization Search Engines Search Intent Search engines use algorithms to rank websites. Understanding search intent is crucial for SEO. SEO Principles SEO Benefits SEO is based on keyword relevance and content quality. Optimizing for search can lead to increased traffic. www.mohalischoolofdigitalmarketing.com

4. Keyword Research and Analysis Keyword Research Keyword Analysis Identifying relevant keywords that your target audience is searching for is essential for attracting organic traffic. Once you have identified potential keywords, analyze their relevance, search volume, and competition to prioritize your efforts. • Use keyword research tools to identify high-volume and low-competition keywords. • Analyze keyword difficulty to understand the level of competition. • Analyze search volume, competition, and trends to find the most relevant keywords. • Assess the potential for keyword traffic and conversion. www.mohalischoolofdigitalmarketing.com

5. On-Page and Off-Page Optimization Techniques On-Page Optimization Optimizing your website content and structure for search engines to improve its visibility and rankings. Off-Page Optimization Building links and engaging in activities outside your website to improve its authority and credibility in the eyes of search engines. Content Optimization Ensuring your website content is relevant, high-quality, and optimized for the target keywords. www.mohalischoolofdigitalmarketing.com

6. Content Marketing for SEO Content Creation 1 Creating valuable, relevant, and engaging content that attracts and retains your target audience. Content Distribution 2 Distributing your content through various channels, such as social media, email marketing, and guest blogging. Content Promotion 3 Promoting your content to increase its reach and visibility, driving traffic to your website. Content Analysis 4 Analyzing the performance of your content to measure its effectiveness and make adjustments as needed. www.mohalischoolofdigitalmarketing.com

7. Technical SEO Fundamentals Website Speed Ensuring your website loads quickly, providing a positive user experience. Mobile Friendliness Optimizing your website for mobile devices, as a growing number of users access the internet through mobile devices. HTTPS Security Using HTTPS to secure your website and protect user data, enhancing trust and credibility. Sitemaps and Robots.txt Using sitemaps to help search engines crawl and index your website efficiently. www.mohalischoolofdigitalmarketing.com

8. Local SEO and Citation Building Google My Business Online Directories Creating and optimizing your Google My Business profile to enhance local visibility and attract customers. Listing your business on relevant online directories to improve local visibility and increase citations. Local Reviews Local Citations Encouraging customers to leave reviews on Google, Yelp, and other platforms to build trust and credibility. Ensuring consistency in your business information across online directories and platforms. www.mohalischoolofdigitalmarketing.com

9. Measuring and Analyzing SEO Performance Website Traffic Keyword Rankings Conversion Rates Tracking website traffic metrics, such as visits, pageviews, and bounce rate, to understand user behavior and identify areas for improvement. Monitoring keyword rankings to see how your website is performing in search engine results pages (SERPs). Analyzing conversion rates, such as form submissions, sales, and sign-ups, to measure the effectiveness of your SEO efforts. www.mohalischoolofdigitalmarketing.com

10. Thank you!