The Effect Of Core Web Vitals On SEO And User Experience

1. The Effect Of Core Web Vitals On Website And User Experience In 2021, Google announced that page quality would be an important factor in search rankings. Therefore, it has become even more important for website owners and SEO service providers to ensure the best user experience. This is where the core functions of the network come into play. They consist of various metrics that are considered key factors in measuring and improving the user experience of a website. By focusing on important factors such as page speed, user interaction, and website visual stability, you can identify key areas where you can better improve and optimize your website. Let's take a closer look at basic web metrics and see how they impact your website's SEO and user experience: What are basic web metrics? Core Web Vitals is a set of indicators recognized by Google as key factors in measuring user comfort when using a website. These metrics introduced by Google in 2020 include interactivity, visual experience, and page load speed. Each of these metrics is an important factor that influences user experience. Website owners and SEO service companies can use these metrics to understand and improve the user experience on their websites. 3 Key Metrics for Core Web Vitals Core Web Vitals consist of three key metrics: FID (user engagement), LCP (page speed), and CLS (visual stability). These three metrics are listed below: 1. Largest contentful paint (LCP): LCP refers to the loading performance of a website, i.e. the time it takes to load a page on the website from the user's perspective. A study found that over 25% of users are likely to leave a website if it takes longer than 4 seconds to load. Therefore, an ideal LCP should last no longer than 2.5 seconds.

2. You can measure LCP using various tools available on the internet such as Google PageSpeed Insight tool and others. According to Google's detailed LCL guidelines, a website's speed can be classified as follows: Good: When a page ranks 2nd.The loading process takes a maximum of 5 seconds. needs improvement: When the page load speed is less than 4 seconds but takes more than 2.5 seconds to load. Bad: If the page takes more than 4 seconds to load. To mark your website as high-performing, you need to ensure that at least 75% of the pages on your website have a “good” LCP. Additionally, if 25% or more of your site's pages meet the LCP "poor" criteria, your site will be considered underperforming. 2. FID (First Input Delay): First input latency refers to the time it takes a user to actually interact with the content on your website. It should not be confused with LCP. There is a difference between the time it takes for a page to load and the time a user can interact with a page on your website. The user doesn't click anything immediately after visiting a page on your website. FID is the time it takes for a user to complete an action after logging in to your website. Common examples of user interactions include clicking a link or button, selecting an option from the main menu, registering on a website, etc. The ideal FID is under 100 milliseconds. If your site's FID lasts longer than 300 milliseconds, it is considered a low-performing site. Similar to LCP, FID scores can also be divided into three categories as follows: Good: When users take less than 100 ms to interact with your website. needs to be improved: when the user interaction time is more than 100 ms but less than 300 ms. Bad: When users take more than 300 ms to interact with your website content. 3. CLS (Cumulative Layout Shift): CLS is another important and significant web metric that relates to the visual stability of a website. This is a measure of how long it takes for a web page to become “visually stable” after loading. More specifically, CLS can be defined as the frequency with which the layout of a web page changes while loading. Very often, layout changes make it difficult for users to interact with a website, especially when using smaller mobile screens. CLS is more like a mobile-first website that focuses on the user experience when using mobile websites, as screen size is not a big challenge for desktop websites. Ideally, a website's CLS should be below 0.1.Common examples of site layout changes include images, ads, and other elements that appear after a user begins interacting with the site.

3. The more elements on your site move when the page loads, the higher your site's CLS score. A high CLS score is always a bad sign. CLS scores can be divided into the three categories listed below: Good: If your website's CLS score is less than 0.1. need to be improved: if the CLS score is greater than 0.1 but less than 0.25. Poor: If the CLS score is greater than 0.25. This is where SEO service providers like MadHawks can help you. With a team of experienced SEO professionals, we at MadHawks aim to improve the website performance of our clients, keeping every single detail in mind. Contact us now to get your website ranked on search engines