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Madhouse by Michael D'Antonio - http://madhouseinc.com
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Branding & Strategic Planning by Michael D’Antoniowww.madhouseinc.com
Who We Are • CORE : We are a Modern Strategic Planning and Brand Consultancy • MODEL : We Invent and Reinvent Businesses and Brands • FORMULA : We use a mix of Insights, Intuition, and Ingenuity • DISCIPLINE : We Regard Planning as a Holistic Enterprise • METHODOLOGY : We Listen, Discover, and Challenge • PERSPECTIVE : We Offer a Provocative Perspective - Fearless and Resolute • CONSULTING : We Believe the Best Advice Comes from asking the Toughest Questions • CHANGE : We Appreciate Change is a Painful Process • VISION : We Understand Vision and Leadership Require the Hardest Choices • FOUNDATION : We Were Founded on a Simple Foundation - Great Stories are Naturally Born. Rooted • in Truth and Meaning • VALUE : We Value Unique Value Propositions • PURPOSE : Our Purpose is Purpose • REALITY : And We Suppose We are Not for Everyone
THE GUY BEHIND MICHAEL D’ANTONIO After 20+ years, Michael D’Antonio personifies the entrepreneurial spirit. Like many, he started in the streets and learned business from the ground up. From trinkets to television, sales to strategy, costs to culture; D’Antonio has advised many Fortune 500 and Startup firms across many industries. He has helped brands such as Ford and Honda, Dominos and Diageo, Nestle and Nokia, and the National Football League and Major League Baseball. Connect with Michael on Facebook | Twitter| Crunchbase | LinkedIn|| ZoomInfo Instagram | Tumblr | About.Me | Flavors.me| Branded.me Michael D’Antonio Bio
THE GUY BEHIND As part of the continued revitalization of intellectual capital in Detroit, Michigan, Michael D'Antonio founded the brand boutique, MadHouselnc. D'Antonio, the strategic architect behind many successful campaigns. developed a new strategic planning and brand consultancy. MadHouse will be a nimble, agile, force multiplier for go to market strategies across multiple channels and platforms. The MadHouse Mission is to serve emerging and established businesses, entrepreneurs and makers in Detroit and beyond. Recognizing most traditional brands only focus on the output, D'Antonio developed a disruptive approach to brand strategy. Rooted in design and inspiration, the MadHouse philosophy believes all great stories and companies share a compelling common denominator: Purpose. According to D'Antonio, "Purpose is the single greatest driver of success. However, it is often the most difficult thing for any organization to identify, articulate and advance. This Purpose is the foundation from which everything follows."
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CONTACT 248.268.8400 124 East Hudson Avenue, Royal Oak, Michigan 48067 www.madhouseinc.comMichael D'Antonio / Detroit / Michigan