Global Video-on-demand (VoD) Market Size & Report _ BIS Research

1. Global Video-on-demand (VoD) Market Size & Report | BIS Research Introduction to the Global Video-on-demand (VoD) Market The global video-on-demand (VoD) market is experiencing robust growth, propelled by several key factors and market drivers. Considering the optimistic scenario, the market is expected to be valued at $175.4 billion in 2024 and is projected to grow at a CAGR of 11.67% to reach $528.9 billion by 2034. A primary catalyst for this growth is the increasing demand for convenient and personalized entertainment experiences. Video-on-demand platforms play a crucial role by offering a vast library of content and seamless streaming services, catering to the

2. evolving preferences of consumers. Video on Demand refers to a technology that allows users to select and watch video content whenever they choose, rather than having to watch it at a specific broadcast time. VoD services can include streaming platforms, pay-per-view options, and downloadable content, accessible across various devices such as smart TVs, mobile phones, tablets, and computers. The increasing demand for video content across industries serves as a significant driver for the global video-on-demand (VoD) market. Industries across the spectrum, including entertainment, education, healthcare, marketing, and corporate sectors, are recognizing the power of video in engaging audiences, conveying messages effectively, and driving business objectives. This trend is fueled by the growing preference for visual content among consumers, who find videos more engaging, memorable, and shareable compared to traditional text-based or static media. As the demand for on-demand video content continues to surge, video-on-demand providers are focusing on enhancing the quality and variety of their offerings, investing in original content production, and leveraging advanced technologies such as artificial intelligence and machine learning for content recommendation and personalization. Additionally, the proliferation of high-speed internet connectivity and the widespread adoption of smartphones and smart TVs are further driving the expansion of the video-on-demand market. VoD services can be classified into different models: Subscription-Based VoD (SVoD) – Platforms like Netflix, Amazon Prime Video, and Disney+ operate on a subscription model where users pay a recurring fee to access unlimited content. Transactional VoD (TVoD) – This model operates on a pay-per-view basis, where users pay for individual movies or shows. Apple’s iTunes and Google Play Movies operate in this space. Advertising-Based VoD (AVoD) – AVoD platforms like YouTube and Peacock allow users to watch content for free, with advertisements inserted into the programming. The revenue is generated through ad placements. Browse in-depth TOC on “Predictive Maintenance Market Focus on Focus on Application, Content Type, Revenue Model, Licensing Type, and Region - Analysis and Forecast, 2024-2034″ Click here to download free Sample Report. The Growth of the VoD Market The global VoD market has experienced exponential growth over the past decade. Several factors have contributed to this boom: Increased Internet Access: With faster broadband and mobile networks like 4G and 5G, streaming high-definition content has become seamless for a larger global audience.

3. Mobile Penetration: The proliferation of smartphones has made entertainment accessible on-the-go. Mobile VoD consumption is rising, with major platforms investing in mobile-first content strategies. Shift in Consumer Behavior: Today’s consumers prioritize flexibility and convenience. VoD caters to this demand by allowing users to watch content on their own schedule, pause shows, and even download them for offline viewing. Emerging Trends in VoD Personalized Viewing Experience: Machine learning and AI are enabling platforms to provide hyper-personalized recommendations based on a user’s viewing habits. This not only enhances the viewing experience but increases user engagement. Interactive Content: Some platforms are experimenting with interactive content, where viewers can make decisions that impact the outcome of a show or movie, as seen with Netflix’s "Black Mirror: Bandersnatch." Live Streaming: While VoD focuses primarily on pre-recorded content, live streaming is gaining popularity, particularly for sports, concerts, and news events. Hybrid models combining VoD and live streaming are becoming more common.. Challenges Facing the VoD Market While the VoD market is booming, it does face certain challenges: Content Saturation: With a multitude of platforms producing vast amounts of content, consumers are increasingly overwhelmed by the sheer number of options available. This can lead to churn as users switch between platforms in search of fresh content. Piracy: Digital piracy remains a significant issue for the VoD industry, with illegal streaming sites undercutting the business models of legitimate platforms. Licensing Issues: As the competition between platforms increases, licensing agreements become more complex. Content creators are pulling their IP from third-party platforms to bolster their own services, making it harder for other platforms to maintain a robust content library. Key Market Players and Competition Synopsis

4. The companies that are profiled in the global video-on-demand (VoD) market have been selected based on input gathered from primary experts and analyzing company coverage, product portfolio, and market penetration. Some of the prominent companies in this market are: • Netflix, Inc. • Amazon.com, Inc. • Hulu LLC • Apple, Inc. The Future of VoD The VoD market is poised for continued growth as technology advances and consumer preferences evolve. As more people "cut the cord" with traditional cable providers, VoD platforms will become the primary source of entertainment for a global audience. The rise of 5G, smart TVs, and AI-powered recommendations will only enhance the user experience, while the shift towards original content will continue to set the market’s major players apart. In conclusion, the Video on Demand industry is not just reshaping entertainment but is also a reflection of the modern consumer's desire for convenience, variety, and personalized experiences. As VoD services become increasingly accessible and diverse, they will undoubtedly continue to dominate the future of media consumption.